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Category: Industry News

Mountain Brook, AL – Real or Artificial: Distinguishing Between Human and AI?

Fri, April 19 2024 - 10:58 AM
Can Yo In today's online world, it's often hard to tell if what you're seeing is real or generated by AI. From surprising pictures on social media to news stories that seem too perfect, artificial intelligence (AI) is increasingly blending reality and fiction. This article explains how AI has become a big part of digital media and offers tips to spot the…

Mountain Brook, AL – Recent LinkedIn Updates – 2024 – Digital Marketing News

Fri, April 12 2024 - 1:28 PM
LinkedIn, like many other social platforms, constantly updates and refines its algorithm. The recent change focuses on delivering personalized content rather than just showing the most recent posts. Now, when you log in, you'll see content tailored specifically to your interests and professional journey. This update aims to make LinkedIn more valuable by…

Mountain Brook, AL – Crafting a Compelling Mission Statement – Digital Marketing

Fri, April 5 2024 - 1:24 PM
At its core, a mission statement articulates a company's fundamental purpose, setting the stage for clear branding and strategic alignment. It answers the question, "Why do we exist?" by outlining the organization's objectives, its approach to achieving these objectives, and the core values steering its journey. Such clarity not only propels the company…

Mountain Brook, AL – How to Create a GBP Video Using Canva – Digital Marketing

Fri, March 29 2024 - 9:27 AM
Why a Video is Crucial for Your Google Business Profile A video on your GBP can significantly differentiate your brand in the crowded online marketplace. It offers a dynamic way to present your brand’s narrative, products, or services, allowing potential customers to connect with your business on a more personal and emotional level. Videos convey complex…

Vestavia Hills, AL – Beginner’s Guide to Search Ads – Digital Marketing News

Fri, March 22 2024 - 11:14 AM
Understanding Search Ads Search ads are targeted advertisements that appear at the top and bottom of search engine results pages (SERPs) when users search for specific keywords or phrases related to your business. Labeled as “sponsored” or “ad,” these ads are designed to be highly targeted, ensuring they are only shown to users actively seeking what you o…

Vestavia Hills, AL – Bard Chatbot Image Creation: What We Know – Marketing News

Fri, March 15 2024 - 12:12 PM
Google Bard, also known as Gemini, is an AI-powered conversational agent designed to engage users in natural language interactions. With its recent addition of image creation capabilities powered by the Imagen 2 model, Bard takes creativity and productivity to new heights. This advancement allows users to request specific images based on their requiremen…

CityScoop is the top ranked local business news network in the United States. Established in 2008, CityScoop has been providing local communities with high quality news about local businesses and their most recent projects.

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