Welcome back to City Scoops where we review the last week in business for Fusion One Marketing. Last week we covered some practical and powerful marketing topics. In our latest blog post, we discussed Google Trends. This is a free platform that allows you to see a sample of real-time user information on popular search queries. You may be wondering how this tool could benefit you so we’re covering how you can practically use it for your content creation. According to Google, Google Trends is, “Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.” This free tool from Google provides a unique insight into their users and SEO trends. With over 227 million Google searches an hour and about 5.4 billion Google searches per day, any insight into user’s searches can be infinitely helpful. Every business wants its content to be powerful, insightful, and successful in drawing in its target audience. Google Trends can help you do this. Google Trends isn’t always the best tool for you to use. To help you learn, we’re doing a deep dive into 5 times you should turn to Google Trends to help with your content creation:

1. When you run out of content ideas.
2. When current events affect your target audience.
3. When you’re doing keyword research.
4. During content planning.
5. When deciding on a blog or business niche.

If you follow our advice and use Google Trends to help you in these 5 key areas, you’ll benefit greatly from it. You’ll be able to create content that is more informed and in tune with what your audience is wanting from you. Meanwhile, on our latest episode of Marketing Mix, we’re talking all about what Apple IOS’ latest update means for advertisers. More than that, we’re also going to talk about what all these updates mean for your privacy and data collection. First, we want to summarize the update in an easily digestible way. Apple is requiring that all apps in the App store show a prompt to its user on IOS devices essentially asking the user for permission to track them outside the platform in various ways.  Have you ever seen on a website the option to “accept all cookies?” This is essentially the same thing. For users, they can choose how much data they want to be tracked. This simple click for users has a large impact on the platforms they are using and small businesses that advertise on those platforms. One of the most highly impacted platforms was Facebook which has upset the company. This means that anyone using apps like Facebook and Instagram for their marketing will be impacted as well. Specifically, this has an impact on three key marketing areas: Targeting, reporting, and optimization. These are 3 of the biggest keys to making your FB or IG ad a success. We’re breaking down all the main changes that are affecting small businesses. There are so many that you’ll want to tune in to hear because they’re important to hear about. More importantly, we’re providing you with an action plan to help keep your ads going strong:

1. Verify your domain.
2. Use re-engagement audiences.
3. Explore new audiences via whitelisting.
4. Develop fresh ads featuring UGC.
5. Implement the conversions API.

Once you hear this Marketing Mix you’ll be able to have a good idea of how this IOS update is changing marketing efforts. You’ll also leave with an actionable plan to make sure your ads continue to thrive. "Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses”.  For any questions about this info or services we provide, please contact us for your Free Digital Consultation.”