Instagram users both creators, and business pages, struggled with the inability to share links with their audience. They turned to third-party tools like Linktree to make their links easily accessible to their followers. Instagram has released an update that allows Instagram profiles to include 5 links. We share everything you need to know about the update.
ADDING MULTIPLE LINKS
- Go to your profile, tap ‘edit profile,’ and go to the link section. Tap ‘add external link’.
- Then insert the URL for the site you want to use and include a title.
- Repeat the first two steps to add additional external links, up to 5.
- Drag the links in the order you want to rearrange the order they are displayed in. It is important to note that only the first link will be visible to viewers.
DO YOU NEED 5 LINKS IN YOUR INSTAGRAM BIO?
For many this update opens the door for more opportunities. Some believe that offering more than one link confuses users and reduces the number of link clicks overall. Studies show that adding, ‘link in bio’ does increase the number of clicks and boosts engagement. Your Instagram bio is a key part of SEO, so offering more opportunities to optimize it will aid in SEO strategy.
OPTIMIZING YOUR PROFILE
Optimizing Instagram profiles is an important part of creating a strong foundation for your business on social media. When you add key pieces like links, relevant keywords, and specific topics, it makes your profile easier to find. A well-rounded and optimized profile leads to better conversion rates, and utilizing the link feature is a vital part of that.
HOW TO OPTIMIZE LINKS IN YOUR INSTAGRAM BIO
- Incorporate Keywords
- Use UTM Parameters
- Include a Call-to-Action
- Change Links as Needed
INSTAGRAM BIO LINKS VS LINK TOOLS
The link feature presents all 5 links clearly and is easy to click on. However, it only can display 5 links, whereas link tools do not have a limit on the number of links included. Some link tools also offer the ability to create an aesthetic design or add branding. Both options offer great benefits, it will take time to understand the full effect of the update and determine which option is more effective for SEO.
The more features that Instagram offers, the more benefits that come with using the platform, but it can also cause more confusion. If you are looking for help navigating social media updates, SEO optimization, and digital marketing, talk to our team.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.
For any questions about this info or the services we provide, please contact us for your Free Digital Consultation.
