This week on the blog, we are sharing part 2 of our series called “SEO Mistakes That Are Hurting Your Rankings.” If you missed last week’s post, we highly encourage you to start there because you may find yourself making one of those four detrimental mistakes.
In this week’s post, we are sharing three more common mistakes we see marketers and small businesses make that hurt their SEO.
- Ignoring automation tools and machine learning tools.
- Not applying E-A-T (expertise, authority, trustworthiness).
- Not creating keyword clusters.
We are sharing why each of these is important, where most people mess up, and how to use them correctly so you can be informed. To share a sneak peek of one of these, we will talk about E-A-T. It is a topic we have covered extensively on our blog and podcast in the past. It is absolutely a critical part of how Google ranks businesses for SEO.
At its core, E-A-T really just means that you are producing valuable, helpful, and high-quality content that Google’s users are searching for. They want to present the best content that matches a user’s search. The importance of E-A-T continues to grow, and it can be the difference between ranking on Google or not.
We hope you learn a lot from this incredibly informative post. As always, if you need more hands-on help, have specific questions, or want to outsource your SEO, our team of experts is here to help.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in
Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its primary focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.”
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
