Apple just released a new update, Apple iOS15. This update is primarily focused on privacy for Apple’s users. Because of that, it is having a major impact on email marketing, which we are discussing this week on the blog. Apple iOS15 is allowing users to protect their email activity and prevent third-party marketing services from collecting and tracking data. It offers features like hide my email, a new mail protection policy, and iCloud private relay. We will quickly break down each of those here. The new mail protection policy stops marketers from being able to collect information about a user. Specifically, it hides their IP address. It also stops you from being able to see if a particular user has opened an email from you. Hide my email allows people using Apple email to generate new and random email addresses for apps, social media, and websites. This helps users limit the number of spam emails they are getting. It also helps them shop around without giving out their email. Finally, the iCloud private relay is specifically designed for people using Safari. It essentially pushes information through 2 servers versus 1 allowing it to mask the user's identity, web history, and IP address. It isn’t the same thing as a VPN and does have serious limitations. Even with that, it has a major impact on marketing. All of these changes have sent the marketing community on the defensive as they try to figure out how it impacts their email marketing campaigns. It is making data collection harder than ever. To learn more about how you can shift your email marketing strategy to continue to succeed despite these changes, make sure to head over and read our full blog. Building a social media strategy is a huge undertaking and one that can take your business to the next level. On our latest episode of Marketing & A Mic, we are sharing with you a how-to guide for creating your own social media strategy. This episode is great for new and old businesses alike!     We are sharing basic principles that if applied to your social media marketing will be sure to help you. We are even going into detail about how you can apply them to specific social media platforms like YouTube, Twitter, Instagram, Facebook, and LinkedIn. It all starts with the basics. Truly knowing your audience can have a profound impact on your marketing efforts. Doing your research on your target audience is something every business should do regularly. Markets change and the way people make purchases is always changing so your business strategy will need to as well. Once you have this solid foundation of knowledge about your customers, you can proceed. Choosing the right social media platforms will be much easier with the knowledge of where your audience spends their time online. When you have your platforms picked out, make sure that you set your profiles up thoroughly! Take advantage of everything each platform has to offer. We are sharing 7 specific best practices for your social media marketing once you have made it to the point of creating content. The key to social media marketing is always to post, engage, share, and repeat! Learn our 7 best practices and so much more by tuning into this incredible podcast episode! Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.” For any questions about this info or services we provide, please contact us for your Free Digital Consultation.