Creating a seamless marketing experience for your customers is essential for successful marketing! The best way to achieve this is through omnichannel marketing. This week we are sharing all about how you can leverage omnichannel marketing in your own business. If you are not familiar with omnichannel marketing, we will break it down for you. To do that, we need to share what multichannel marketing is because it is often the most popular form of marketing. Multichannel marketing is where a business uses multiple forms of social media for consumers but is not integrated. Omnichannel marketing takes that to the next level by integrating them for a consistent experience across platforms. Omnichannel marketing is so powerful because it puts the customer is the center point. It doesn’t matter if they’re on the phone, web, store, or social media they know it is your brand. On the business end of things, omnichannel marketing makes it easier to track your analytics so you can market to your customers more effectively. We are digging into some real-life examples of this on our podcast episode including marketing giants like Chic-Fil-A, Walgreens, and Chipoltle. With each of these, you can see omnichannel marketing played out in a real-life business for you to study and learn from. If this sounds helpful make sure you head over to listen to the podcast or read the transcript on our blog! It is a fabulous episode packed with incredible information and examples for you. This past week on the blog we are talking about a Google algorithm update. This particular update is centered around product reviews. It has been shaking up people’s analytics and making people take notice. Google has said that after a lot of user testing, this update is in response to what their users have been asking for. They released a statement saying "People appreciate product reviews that share in-depth research, rather than thin content that simply summaries a bunch of products." This change is mainly aiming to highlight extensive reviews that go above and beyond in quality compared to most product reviews online. Google will start to increase the ranking of these articles to give users what they have been looking for. This is important for businesses that highlight product review articles. If your business uses these, you will need to check your analytics app ASAP. Check to see if your numbers have gone up, stayed the same, or decreased lately with this new algorithm update. Thankfully, if your business has been affected, Google has shared helpful tips to increase your rankings. These tips are straightforward and easy to apply immediately in your content creation. We are sharing the full list of helpful tips from Google as well as our tips and tricks on the blog. So, make sure you pop over and read this article to make sure your business is prepared. You may be surprised by what you learn! Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.” For any questions about this info or services we provide, please contact us for your Free Digital Consultation.