The New Google Business Profile

Google My Business officially ceased to exist late last year, and the new Google Business Profile took its place. If this update is news to you, you will want to run and not walk to listen to our podcast episode about the change. If you have been using Google for business for any length of time, you have likely experienced at least one of their many changes. Unfortunately, it does not seem that they can keep things consistent for any length of time. While it is great that they stay up-to-date in terms of technology and what users need, this may seem more like just another rebrand on their end. This update was done to make things easier for users. A big part of this is creating different, more fitting experiences for small businesses and larger businesses with multiple locations. Another big part of this update is shifting to allowing businesses to verify their listing directly in the app. Gone are the days of waiting for a postcard mailed to you with a special verification code. Being able to do this in the app will help you verify your listing faster and start boosting your SEO immediately.   Speaking of the app, they have also updated it to edit your profile in the app as well! This is great news for busy business owners who need to update their listing on the go when they are thinking about it. To learn more about this update and all the changes we could not cover in this short synopsis, you can pop over to the Fusion One Marketing blog to listen to the podcast or read the transcript!  

UTM Codes - Using Them for Website Performance Tracking

This past week, we discussed what UTM codes are and how you can use them to track your website performance on the blog. We promise after you read it, you will realize you do not have to be a technical genius to reap the benefits of this technology. UTM parameters, or codes, have one purpose: to track where your website visitors come from. As a result, they are a powerful tool that will help you track the effectiveness of your marketing campaigns. Let us better define a UTM (Urchin Tracking Module) code. They are snippet codes added to the end of any URL and help track where website traffic comes from when a user clicks on the link. A great example of this technology in use is Google Analytics. You may be wondering what use they are to your particular business. If so, that is a fair question to ask. UTMs allow you to track multiple parameters, 5 to be specific: the traffic source, medium, campaign name, wherein your content they click a CTA, and the term/keyword they used to find you. These codes are much easier than you may realize to create and can be used alongside your Google Business Profile. When used correctly, they can help provide another layer of insight into your website vitals and marketing efforts. This, in turn, can help you continue to refine your marketing and website content to reach better the goals you have for your business. To learn more, make sure you head over to the Fusion One Marketing blog today! Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.” For any questions about this info or services we provide, please contact us for your Free Digital Consultation.