This week on the blog, we have a great post specific to the pest control market. We work with many pest control companies and understand how competitive it is. To help, we are talking about
getting more online reviews for your pest control business.
First, we are sharing why online reviews are so important for this particular niche:
- Social proof drives purchases.
- They make you look trustworthy and improve your SEO.
- They make your business more visible online (another SEO boost!).
We go into great detail as to why each of these points benefits your business. Then, we go into depth on how to actually go about gathering reviews. For most business owners knowing they need reviews is not the problem; it is actually getting people to leave them.
We are giving you practical action steps to take to get reviews on the blog.
The first step, and arguably the most important, is to make sure you have business profiles set up where you can collect reviews. Customers can’t leave a review for a company that doesn’t appear on Google, Yelp, etc. You have to take the first step.
The great thing is setting up your profile on most sites is easy and free to do. It does not require a marketing genius, just a few simple clicks and some basic information.
If you want to learn more about collecting reviews in the pest control industry, this is a great article for you! Make sure to check it out on our blog.
A good business knows how to communicate with a customer effectively, but a great business knows how their customers prefer to communicate with them. Since customer communication is a key piece of a great customer experience, it is important for small businesses to pay attention to what their customers want and expect from them.
That’s why we created an episode of Marketing and a Mic solely about this topic! It is simply titled, how customers prefer to contact businesses.
Consumer age, in particular, plays a huge part in the way your business’ particular customers will want to connect with you.
A recent survey showed that live chat, text, and social media are the preferred method for people ages 25-34. Meanwhile, people ages 55 and up predominantly prefer a direct call.
Knowing the best way to communicate with your customers will take some research. How old are they, where do they spend their time online, and what stage are they in the purchasing process? Asking yourself these questions can help you set yourself up for success.
In this episode, we are comparing communication methods and statistics showing which are on the rise. It is so informative and can help you make an educated decision about which will best serve your business and customers. Even more so, we are talking about how offering several forms of communication may be the most effective way to work.
Learn more by checking out this great episode wherever you listen to podcasts.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in
Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.”
For any questions about this info or our services, please contact us for your Free Digital Consultation.
