This week on the Fusion One Marketing Blog, we talk about Google and its recent algorithm update. This update is called Google’s Helpful Content Update (HCU). It is a ranking algorithm that determines how closely a site follows Google’s guidelines. The idea is that the algorithm prioritizes content that is considered high quality for searchers. Google created guidelines to help creators navigate the algorithm changes. Here are the questions you should ask yourself:

• Do you have an intended audience for your business?
• Does your content clearly demonstrate first-hand expertise and knowledge?
• Does your site have a primary focus or purpose?
• After reading your content, will someone leave feeling they’ve learned enough about a topic?
• Will someone reading your content leave feeling like they’ve had a satisfying experience?
• Are you keeping in mind our guidance for core updates and product reviews?

The algorithm now rewards content that is more beneficial for the searcher. With these changes, using SEO with people-first content creates the right balance. Our advice is to take this time to evaluate your content. The first step is understanding what SEO is and what practices are important with the new algorithm. Then, using Google’s questions we mentioned previously, you can see if your content matches the guidelines.  

The Evaluation Process for Scaling your Business

 This week on the podcast, we talk about scaling your business and the tools you can utilize for growth and change. We look at the steps to evaluate how prepared your business is for change and share questions that can guide you in the process.  

LEADERSHIP CLARITY

1. What is the financial goal of your business?
2. Do you have an action plan and vision for your organization?
3. Does everyone in the company know the belief system?
4. Do you have clear steps for the company goals over three years, and how to delegate the steps?

 

INFRASTRUCTURE

1. Does everyone understand their role in the 3-year plan?
2. Is there any information that is missing in your system?
3. Is there a set process for recruiting, onboarding, and development?
4. Does everyone in the company understand the key metrics and their importance?
5. Does everyone understand the priorities of the company?

 

SALES & MARKETING

1. What is your process for acquiring leads?
2. Do you have a team that focuses on driving sales?

 

CASH

1. Is your cash flow management in tip-top shape?
2. Do you understand your profit centers, and are there any areas that waste money?
3. What is your “magic number”?

Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.” For any questions about this info or services we provide, please contact us for your Free Digital Consultation.