Another day, another Google update has been released. This week on the blog we are discussing the new Google Broad Core algorithm update. According to Google’s own Danny Sullivans, their public liaison for search: "Core updates are changes we make to improve search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform..." This statement should have business owners and marketers taking notice. This new update will lead to some broader effects on websites. Mainly, you could see a spike or drop in your rankings on Google. They are going through to reassess content and prioritize fresh, helpful content that is current and relevant. This means your old, polished content may need you to revisit or even repurpose it to catch up. The main thing small businesses and marketing firms should focus on is high-quality content. Make sure you are considering the E-A-T principle for every blog, webpage, and piece of content you produce. On the blog, we are providing a thorough list of questions you can ask yourself and compare your content to. This list will help you ensure your content is valuable and will help you thrive with these new changes. Google updates are nothing new, and these types of updates happen regularly. It is important that you stay consistently up-to-date so you do not find your competitors outranking you. This week we are also highlighting an incredible episode of Marketing & a Mic. It is all about creating your best blogs yet. With the new Google updates, this particular episode is incredibly timely. Blogging is a great way to produce high-quality content, boost your SEO, build trust with customers, and help people to find your business online. Doing it well is essential to maximize the benefits you can get from it. Most businesses hold off creating a blog because it can feel overwhelming, or they do not have the manpower to properly keep up with one. Others stop blogging because they are not experiencing the benefits of a high-quality blog they have heard about. Both of these results are tragic and often hold businesses back from gaining new business! In this episode of our podcast, we are providing you with 6 sure-fire ways to make sure your next blog post provides you with the results you are looking for:

1. Strong titles are key.
2. Focus on well-written content.
3. Use headers.
4. Place keywords wisely.
5. Use the correct alt-tags.
6. Never forget your meta description.

If you implement these 6 simple steps into every blog you write, you will be well on your way to experiencing all the powerful benefits a blog can offer you. To learn more about each of these steps, how you can implement them, and best practices make sure you tune in to this week’s episode of our podcast! It is a 'cannot miss' episode! Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.” For any questions about this info or services we provide, please contact us for your Free Digital Consultation.