This past week on the blog we discussed Pay Per Click Advertising. We delved into what it is, basic terminology you need to know, various PPC platforms, and the benefits of using this marketing strategy.
Over 7 million advertisers invested a total of $10.01 billion into PPC ads in 2017. If you’re unfamiliar with PPC advertising, it’s a tool you should definitely add to your toolbelt!
If you’re finding yourself wondering, what is pay per click, don’t worry. Simply put, PPC is a type of internet marketing in which advertisers have their ad shown on a SERP and pay each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than trying to “earn” those visitors organically.
Here are 7 benefits to using pay per click advertising:
- PPC ads are cost-effective.
- PPC ads produce fast results.
- You can easily control and test ads.
- PPC ads allow you to target your ideal customers.
- Algorithm changes don’t really impact PPC ads.
- Data from PPC ads can improve your SEO strategy.
- You can set a budget you’re comfortable with.
From Google Ads to Bing Ads, and AdRolls we’re digging into the most popular platforms for PPC advertising. We’re even sharing the pros and cons of each so you can make an informed decision on where to spend your marketing dollars.
Pay-per-click advertising is so important that we’ll be following up this blog with a part 2 next week! Make sure you head to the blog today so you’re ready to dive even deeper into our next installment.
On our most recent episode of Marketing Mix, we’re discussing what branding is and what it isn’t. Since branding is such a hot topic online and in conversation it’s important to have clarity. There are many misconceptions about what branding looks like.
Let’s get one thing straight: branding is not just about design.
So many companies get hyper-focused on their design that they never truly get to the heart of their brand. While your logo, colors, typeface, and such all play a part in creating a small piece of your brand, you’re missing out if you stop there.
One more thing: your brand is not your product or service.
People often try to say that a brand is a person. Your brand is also not about you. While again this may play a small part in your brand, it’s ultimately about how you make your customers feel. It’s what they think about and the feelings they associate with your business.
Each company has its own brand personality. We’ll be sharing specific examples of this on this week’s episode so you can have a deeper understanding of what this looks like.
We’ll be walking you through 3 practical steps to develop a true brand:
- Create a brand personality.
- Create a client experience.
- Be consistent with your message.
As you learn more about implementing these steps throughout the episode it will help empower you to create a true brand: one that is customer-centric leaves a lasting impression and helps you get more business.
Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses”. For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
