Google Analytics 4 is the new and more advanced version of Universal Analytics. This new way of collecting data and understanding customer behavior is the future of digital marketing and analytics. It is currently available and will completely replace the previous version starting July 1, 2023. We explain how to set up your Google Analytics 4 account and how to best prepare for this change to set your business up for success.  

GA4: WHAT DOES IT OFFER?

GA4 is a substantial upgrade to the analytics system that many marketers and businesses use to collect data. It has more capabilities such as event-based tracking, cross-platform tracking, and a privacy-focused design. The new features provide more in-depth data and insight into consumer behavior. With GA4 businesses of all sizes can create advanced marketing strategies based on the advanced information of this new system.

 HOW TO SET UP GOOGLE ANALYTICS 4:

1. Set up a Google Analytics 4 property.
2. Install the Google Analytics 4 tracking code on your website or app.
3. Start collecting data in Google Analytics 4.
4. Explore Google Analytics 4 reports.
5. Compare data from Universal Analytics and Google Analytics 4.
6. Make a plan to switch to Google Analytics 4.

 

 BENEFITS OF MAKING THE SWITCH

Universal Analytics was created during a different era of consumer and technology use. With the way we use devices today, analytics programs need to accommodate the new way consumers use the internet. Switching to Google Analytics 4 early on will give you time to better under the metrics and position your business to succeed in the future.  

UNIVERSAL ANALYTICS AND GOOGLE ANALYTICS 4 DIFFERENCES

• Data model: UA collects data about user sessions, while GA4 collects individual events.
• Reporting: UA has a more traditional reporting interface, while GA4 has a more interactive and customizable reporting interface.
• Machine learning: GA4 uses machine learning to provide insights that UA cannot.
• Privacy: GA4 was designed with privacy in mind, with added features that assist in protecting its users.

 

 WHAT THIS MEANS FOR DIGITAL MARKETING

GA4 can be a great asset for digital marketing strategies. It offers advanced options and abilities that no other analytics system offers. Data is an extremely important part of marketing and understanding your audience. Making the switch to GA4 is a positive transition for digital marketing efforts. It offers several new features that will help your business improve campaigns and better understand your audience. Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”. For any questions about this info or services we provide, please contact us for your Free Digital Consultation.