YouTube has struggled to keep up with other platforms like TikTok. Their new features enhance streaming abilities, shopping, and audio. We explain YouTube’s new advertising features and how they can help you better connect with the right audience.
EXPANDING AUDIO ADS
Audio Ads offer the opportunity to target the audience that streams music through YouTube. YouTube has been a regularly used source for music streaming but has recently become the second most popular destination to stream podcasts. Audio ads began in 2020 and are now available globally and offer advanced features like targeting options.
YouTube’s audio ads and video ads run on the same basis, CPM (cost-per-mile). They also offer the same bidding strategies and targeting. Video ads offer more options, like the addition of an image or animation. The audio ads are only on music and podcast content right now. The nature of the audio ads makes them a budget-friendly option. If your target audience uses YouTube audio, this could be the right platform for you to display ads.
YOUTUBE AD Updates
Google announced some additional features for YouTube video advertising.
MOMENT BLAST
Moment blast allows viewers to connect using moments like live-stream concerts, sporting events, and fitness classes. Advertisers can place ads during product launches or other popular events like sports matchups. This feature is part of YouTube Select which allows them to target the top 5% of YouTube’s channels. Moment Blast offers prime positioning so advertisers can raise brand awareness.
PRODUCT FEEDS IN DISCOVERY ADS
YouTube’s new advertising features expand product feed advertising to increase purchases through the platform. Product feeds in Discovery ads allow creators to tag products and add links directly to the product page. Product feed will also work with the Google Merchant Center, making it easy and convenient to shop.
WHAT THIS MEANS FOR ADVERTISERS
Recently, YouTube created a page dedicated to podcasts. This change allows advertisers to reach a wider audience. YouTube started focusing more on commerce to compete with Instagram and Facebook and keep TikTok creators happy. Advertisers can now reach viewers across the board. With the versatility and affordable options YouTube offers for ads, it could be an effective outlet for advertisers.
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