ESSENTIAL WEB DESIGN INSIGHTS
A well-designed website is important for small businesses to increase visibility and brand credibility. A website that lacks design, optimization, and visual appeal can negatively impact how customers view your brand and hinder conversions.
MOBILE OPTIMIZATION
Mobile optimization is no longer a luxury but a necessity for small businesses. If your site is not optimized for mobile, it can cause users to leave the page and can negatively affect how they see your business.
OVERLOADING WITH INFORMATION
Overloading with information can be overwhelming. If visitors don’t know where to look or what to read, they will likely leave. Clear, direct, and concise information is more effective.
LOW-QUALITY IMAGES
Visual content is important for visitors and their first impression of the brand. If the images are pixelated or poorly composed, it can convey a lack of professionalism.
SOCIAL PROOF
Not using it on your website is a mistake you should avoid. Social proof, which includes testimonials, reviews, endorsements, and evidence of past work or collaborations, acts as a powerful tool to reinforce the legitimacy and quality of a business’s offerings.
COMPLICATED NAVIGATION
A website that is difficult to navigate will cause frustration leading to an increased bounce rate. For small businesses, simplicity, directness, and adding a personal touch is essential.
CALLS-TO-ACTION (CTAS)
Not using calls to action is a missed opportunity. CTAs are indispensable tools for converting visitors into engaged customers. Using a call to action can foster stronger relationships with your audience.
POOR TYPOGRAPHY CHOICES
Poor typography choices can affect the core message of your brand and impact the user experience. Clear and consistent typography is ideal for professionalism and building a brand.
NOT LEADING WITH VALUE
It’s a good idea to emphasize value from the start. If they see the value in what you sell, they are more likely to make a purchase or call for a service.
FORGETTING ABOUT SEO
For small businesses, Engine Optimization (SEO) becomes invaluable. SEO is more than just technical jargon; it is how you improve visibility on search engines. By integrating SEO, small businesses can rank higher in search results.
DIFFICULT TO FIND CONTACT INFORMATION
Your website could be well-designed and optimized, but if the customer cannot reach you your conversions will be significantly impacted. Provide clear contact information to help build credibility and make you seem approachable.
FINAL THOUGHTS
Your website is a key marketing tool. If the design elements and optimization are lacking, it will deter visitors, hampering conversion rates. Avoid these design mistakes and enhance your online presence with a well-built website.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay-per-click, and Website Designs. The company was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.
For any questions about this info or the services we provide, please contact us for your Free Digital Consultation.
