What works for one business when it comes to advertising on social media won’t necessarily work for another. Each industry and business will be best suited for specific platforms based on their product(s) and ideal customer demographics. We break down what businesses would be best suited for each social media platform on our newest episode of Marketing and a Mic. We discuss specific platforms, mainly  Instagram, Facebook, and Youtube. Since each platform appeals to a unique audience and has different uses and features, it is important to understand why each one could or could not be a great fit for your business. Specifically, we want you to be able to spend your time and marketing dollars on a platform that will actually work for you and bring in business. Instagram is a highly visual platform that does great for creative businesses and ones with lots of beautiful visuals. Meanwhile, Facebook is great for B2C and B2B customers and can help you create brand recognition. Then there is Youtube, which may surprise you. Since it has the best budget-friendly options and allows you to control your costs, it is great for small businesses and start-ups. Each of these platforms has its strengths, and each also has specific best practices. Make sure to hop over to our episode to learn about each platform, which businesses thrive, and their unique best practices. Our team will help your marketing plan succeed like never before and ensure you enter into social media advertising as prepared as possible.   Our latest blog post teaches you an incredibly valuable skill: how to create videos using Canva. Canva is an easy-to-use design platform that makes designing things like business cards, social media posts, posters, and so much more accessible for non-designers. Let’s face it, social media marketing and consumers are pushing for video content. TikTok, Youtube, and Instagram Reels all prove that. There has been a huge rise in social media users expecting increased video content from brands and businesses in recent years. For small businesses, being able to capture or create video content can go a long way in helping your social media and advertising strategies succeed. Most business owners and marketers shy away from video content creation because they don’t want their faces plastered online or because content creation seems difficult and frustrating. That is where Canva steps in to help make things easier! There are 5 easy ways to use Canva for video creation:

1. Add animation to still designs.
2. Use a video clip as your background.
3. Turn multiple slides into a video.
4. Create presentation videos.
5. Repurpose old video content.

When you head to our blog, we provide step-by-step instructions to help you learn how to use each of these features. We even include videos of how to do it, so you better understand it. This practical and easy-to-apply blog post is one you should go read and bookmark for future use. Your video-hungry social media audience will thank you for it, and your marketing efforts can grow exponentially if you do. Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.” For any questions about this info or our services, please contact us for your Free Digital Consultation.