Last week on the blog, we discussed the power of using E-A-T on Google to improve your local ranking.
If you have followed our blog for any amount of time, then you know what E-A-T is. If not, do not worry! We are walking through our step-by-step process, so everyone can understand it.
To start, if you do not know what E-A-T is, then we will break it down for you here. At its core, it is Google’s way of determining a website’s value and quality for ranking. The letters stand for expertise, authority, and trustworthiness. For a website to rank well, it will need all 3 of these components.
The first step in creating E-A-T for your website will always be creating a Google Business Profile. If you already have an existing profile, you will need to make sure it is optimized and that you are utilizing it to the best of your ability! By making sure it is thoroughly and accurately filled out and that you are regularly updating it with new information, you are providing more quality information to Google about your business. We are sharing a list of 6 ways to use your Google Business Profile to enhance your E-A-T on the blog.
We are also sharing practical tips for your website to help with your E-A-T. These simple steps will help you boost your local rankings and, in return, grow your business! You will not want to miss this incredibly useful and enlightening post!
Branding. It is a huge trigger word in the world of marketing. Often misunderstood and frequently not used to its full potential. What is branding and what is not? This week we are throwing it back to a fantastic podcast episode about this very topic.
A brand is often misidentified as a logo and website. While that certainly is a part of branding, this is just one small element focused on the design. A brand is also not your product or service. Rather, it is more of an intangible item based on how you make your customers feel and what they associate with your business when they think of it.
In our episode, we used a real-life example: Kmart and Target. These brands sold similar products and had similar brand colors, etc., but the key difference was in how they made their customers feel. That one intangible element is what decided the fate of both businesses, with Kmart going out of business and Target thriving.
The way Target branded itself and how it approached branding made all the difference. They brought in brand names customers loved while Kmart did not. Target also made sure they were just as design-conscious as they were price-conscious, creating a beautiful experience for customers. They took the time to discover what their customers were looking for, and they focused on creating an amazing customer experience that defines them as a brand.
A brand has a unique personality, resonates with its customers, and crafts a powerful customer experience that connects with people. We are digging even deeper into this real-life example as well as giving your practical steps to take in crafting your own brand that customers will love. Make sure to check out this episode for all the incredible knowledge and tips!
Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.”
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.