This week on the blog, we have a great piece for business owners and content creators alike! It is all about evergreen content: what it is, what it is not, and how to create it.
Just like an evergreen tree stays beautiful and lush year-round, evergreen content stays fresh and relatable to readers for a long time. Typically, it ranks very consistently and produces solid traffic for you. This is incredible for your SEO and consistently driving traffic to your site.
Because evergreen content is so great for your SEO rankings, it is important that you know how to create your own. This is not going to be content based on trending topics, current events, or seasonal topics. It needs to be something that people will search for no matter the time of year or what is going on in the world.
The great thing is there are multiple formats for you to use:
How-To’s
Guides and FAQs
Listicles
Tips
Instructional videos
A great example of an evergreen article would be “Plumbing Tips Every Homeowner Should Know.” It is timeless, and those tips will be just as pertinent in a year as they are today. It also is something that readers will continually search for.
When written well and optimized for SEO, evergreen content can do wonders for your business or website! Who couldn’t use a little more help boosting their SEO? Learn more about evergreen content and how you can write your own over on our blog.
Does the idea of a negative Google review cause you stress? For years, business owners have feared having a rating of less than 5.0. Unfortunately, this thought process was pretty universal, and for a good reason, Google had never said anything to the contrary. The ambiguity and potential consequences of a bad review scared everyone.
Well, the great news is that things have changed! Google has announced that it values all reviews and not just 5.0-star ones. Companies with a 4.5-4.9 rating tend to be considered the most trustworthy by customers and Google. This change has shifted how companies should view reviews.
Think of it this way, reviews are useful for potential customers when they’re honest and objective. In addition, customers find a mix of positive and negative reviews more trustworthy. Since Google is saying they value all reviews, still try to aim for the best possible reviews but remember it is more important to collect them than to expect perfection.
This is great news for companies that already have a less than 5.0-star rating and ones that are actively collecting reviews alike. There is no longer a need to feel your business needs to have a perfect rating! Talk about a major relief.
To learn more about how reviews impact your business and how to collect them, make sure you check out this incredible blog. It is packed with detailed information as well as practical tips that you can implement immediately.
Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its primary focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.”
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
