Customer retention is a huge part of running a business. So much effort goes into attaining new customers, but it is just as important to ensure you’re keeping your current customers as well. In fact, doing so is often cheaper, easier, and far more profitable. That is why we have dedicated this week’s episode of our podcast to customer retention strategies that will keep your customers happy. Statistics prove that customer retention can easily generate far more income for you than acquiring new customers. According to a recent report from Hazard, a 5% increase in retention rate will increase your profits anywhere from 25-95%. Implementing retention strategies is key to increasing your income and ensuring your customers are happy. Here are the four strategies we discussed on the podcast: 1. Create a customer loyalty program. 2. Send engaging emails to your existing customers. 3. Create a smooth process. 4. Capitalize on data collection. Right from the start of this episode, we will teach you how to leverage these strategies for your own business. We start by teaching you how to calculate your current customer retention rate so you can be accurately informed. Knowing how you are currently performing will help you realistically decide where to start and will help you track your metrics as you go. We are sharing so much valuable content, including how to create customer support options, reengage customers who have disengaged, and create personalized offers for your customers. There is so much to learn in this episode!  

Common SEO Mistakes

SEO is a tricky topic. It is ever-changing and not the easiest to learn about but is 100% essential for the success of your business online. For a lot of business owners, it can feel overwhelming. It can also be easy to make mistakes that can hurt your SEO strategy in the long run. This week on our blog, we share common mistakes we see people make. The following four mistakes are incredibly common, so you are not alone if you discover that you have done one or all 4 of these. 1. Not focusing on user intent. 2. Ignoring page speed and load time. 3. Not localizing your content. 4. Not caring about images and videos. Thankfully, these mistakes are easy to correct. You simply have to decide to change up your strategy and apply the time and energy it takes to do things correctly. On the blog, we are sharing how you can fix your mistakes in detailed ways to get some extra step-by-step assistance. Next week we will actually be following up this blog with part 2 to help further you transform your SEO strategies. We aim to ensure that all your hard work, time, and energy you spend on SEO give you the benefits you deserve! If you need more help with your SEO or realize that you simply cannot handle it on your own, let our team know! Our SEO experts are standing by to help assist you with all your SEO needs. Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.” For any questions about this info or services we provide, please contact us for your Free Digital Consultation.