Have you ever heard of YouTube Shorts? It is essentially YouTube’s way of competing with Tik Tok and Instagram Reels in the world of short, entertaining videos. Lately, there has been a huge uptick in viewership, with over 30 billion daily views. With a staggering number of people using YouTube Shorts, it is something that should make marketers and small businesses take notice.
This week on the blog, we are talking about this very subject! We are sharing how to make your first YouTube Short, best practices for the platform, and more to help you utilize it to the best of your ability.
First, we are sharing what YouTube Shorts are and the reasons they are so popular. One of the main reasons there has been a huge jump in viewership is that YouTube pays some creators for their videos based on various factors. Some individual videos can bring in between $1,000 and $10,000. This has brought in a ton of creators hungry to earn money off the platform.
The most exciting part for businesses and marketing professionals is that Google is testing out ads in between videos. This is a great way to increase your reach!
Make sure you head to the blog to learn more! With YouTube being a media giant that is proven to stand the test of time, this is a powerful marketing tool that is fairly safe to pour your time, energy, and marketing efforts into.
To hire an in-house marketing team or an agency is the question.
A lot of small businesses are faced with this decision as they grow. That is why we have an entire episode of our podcast, Marketing, and a Mic, all about this very question.
First, we are sharing the difference. An in-house team is where you hire marketing professionals as full-time employees. The main benefit of this is the fact that they work solely for your company and can understand your goals, company culture, etc., on a deep and personal level.
Meanwhile, an agency is an outside company that you outsource to. The main benefit of using one is that they typically have a larger team with a variety of different employees with different marketing strengths. They also tend to have more resources to work with that your company can benefit from.
In this episode of the podcast, we are sharing the pros and cons of each type of marketing. Our goal is that by the end of it you have a better understanding of the differences so you can make an informed decision on which one is the best fit for your business.
We are giving specific reasons and benefits for each type and highlighting them clearly for you in a list format. This will help give you a clear vision for what will truly benefit your business the most in the long run. If you have questions about our agency, we are always here to help answer those for you!
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.”
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
