The holiday season is big for businesses, especially in home services. Beyond using promotions and other sale tactics, customers need home services in prep for holiday gatherings. While home service businesses may not have physical products to sell, that doesn’t mean you can’t utilize holiday offers and sales. We share holiday marketing ideas that can help service companies spark interest and growth during this time of year.
HOLIDAY MARKETING STRATEGIES
First things first, let’s talk digital—because, let’s be honest, that’s where most customers are going to find you. Some fun ways to advertise digitally are “Winter Wonderland” or “Holiday Home Refresh” campaigns. Promote these deals on your website, social media, and email newsletters.
With the popularity of social media, this is a great outlet to get any special offers in front of your customers. Get interactive with contests, polls, and holiday giveaways. It’s all about building community and getting people excited about your business.
Blog posts provide an opportunity to share holiday-themed posts or helpful tips. Offering useful holiday prep ideas to readers allows you to build relationships that go beyond special offers. Teach your customers how to get their homes holiday-ready, and while you’re at it, sprinkle some SEO magic to make sure folks find your content when they’re Googling away.
Now let’s talk about videos. They’re like the Christmas cards of the digital world. Share some behind-the-scenes holiday cheer, DIY tips, or customer shoutouts to spread the joy (and your brand). And who doesn’t love a personal touch? Send out greeting cards with a little something-something (like a discount) to show your appreciation and keep those customers coming back.
Gift certificates and special promotions are perfect ways for service businesses to take advantage of Black Friday and Cyber Monday. Companies can promote preparing your home for the holidays with landscaping, cleaning services, pest control, and more. On the other hand gift certificates make a great gift for others to get home services they may need.
Don’t just stop at services; deck out your website with some holiday landing pages that guide your customers right to your festive offers. And since we’re living in the age of ads, invest in some targeted online advertising to get right in front of those holiday shoppers.
All this holiday marketing isn’t just jingle bells and whistles. It’s a solid strategy to boost your sales, strengthen customer bonds, and show off your brand’s holiday spirit. It’s a win-win—your customers get the help they need, and you get to light up your bottom line.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.
For any questions about this info or the services we provide, please contact us for your Free Digital Consultation.
