Have you ever wondered if hiring an agency or having an in-house marketing team is better for your business? Last week on Marketing and a Mic our team recorded an episode just for you! We discussed the difference between the two and the pros and cons of each. Both types of marketing teams can be beneficial for businesses. It just depends on how large your team is, the budget you have to work with, and your overall goals- knowing which one to choose is key for your business's marketing efforts.

Pros & Cons of An In-House Marketing Team

Pros:

1. Common Interest- they’re fully dedicated to your business.
2. Efficiency- they only work for you and can get projects done quickly.
3. Flexibility- they can change their priorities quickly and make their own deadlines.

Cons:

1. Skillset- it’s hard to find one person or even a couple who have a wide enough knowledge of digital marketing.
2. Cost- you will have to pay well to get highly talented people.
3. Accessibility- based on your business’s budget, they may not access new tech and software.

 

Pros & Cons of Hiring an Agency

Pros:

1. Talent- they often have a team with a variety of marketing skills.
2. Price and ROI- they often have flat rates and are more affordable.
3. Tools and Technology- because they serve lots of clients they have to maintain new tech and software.

Cons:

1. Company Culture- they aren’t just there for one specific company.
2. Less Control- agencies maintain their own specific processes.
3. One of Many- agencies typically serve multiple clients.

To learn more, make sure you check out the latest episode of Marketing and a Mic.

In Other News

The tech giant Google has finally been dethroned as the most popular domain. The domain that took them down, you may be shocked by it… Tik Tok! We discusses this major news and what it means for small businesses in-depth on the blog last week. Here’s the list of the most popular domains at the end of 2021: 1) TikTok.com 2) Google.com 3) Facebook.com 4) Microsoft.com 5) Apple.com 6) Amazon.com 7) Netflix.com 8) YouTube.com 9) Twitter.com 10) WhatsApp.com We’ve been saying it for over a year now, video content is king. Nothing makes this trend more legitimate or obvious than Tik Tok beating out Google. People love short, captivating videos and the statistics prove it. As of September 2021, Tik Tok had over 1 billion monthly users and over 2.6 billion downloads globally. We’re talking all about how this is impacting the world of digital marketing and steps you should be taking to ensure your business is keeping up over on the blog. Mainly, your business should be utilizing some form of video content online. With apps promoting shorter video content platforms like Youtube Shorts, Instagram Reels, and Tik Tok it’s clear which way social media is going. Businesses need to keep up. Head over to the Fusion One Marketing blog to learn more about this breaking news! You won’t want to miss it. Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”. For any questions about this info or services we provide, please contact us for your Free Digital Consultation.