spent on email marketing, the ROI is $44. A high return on investment indicates that email marketing can be beneficial for your business. We share our guide to email marketing that will help you set up a successful campaign. Email marketing is a campaign that involves personalized emails to a list of people that promotes a business, service, or product. The idea is to build a relationship with your audience and increase brand awareness. A set of emails will coordinate and will be sent over some time. Your campaign should be put together and personalized based on previous customer data. It’s a great way to drive conversions and increase repeat business.  

TYPES OF EMAIL CAMPAIGNS

Newsletter Campaign: They offer reminders, tips, updates, and other information that offers customers an inside look at the business. Newsletters build equity with customers and potential customers. Promotional Email Campaign: Promotional emails share sales and discounts. This campaign type is great for generating revenue and can be personalized based on audience behavior. Welcome Email Campaign: Welcome emails welcome new customers to your business and can help guide subscribers to the next step in their journey. Abandoned Cart Email Campaign: These emails are sent to shoppers who visited the store but left the cart and did not complete the purchase. These campaigns are designed to remind shoppers and encourage them to complete the transaction. Re-engagement Emails: Re-engagement emails are designed to engage with subscribers who have stopped engaging with your content. It involves incentives to win back their business.  

STEPS TO CREATE AN EMAIL MARKETING CAMPAIGN

1. Choose Your Email Marketing Campaign
2. Establish Your Goals
3. Build Your Email Lists
4. Design Your Email
5. Automate and Track

Email marketing campaigns help you stay connected with your customers. They can generate revenue, build equity, and draw in potential customers to build up your customer base. If you are looking to improve your digital marketing efforts, we can help. Contact us to get started with your marketing plan. Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.” For any questions about this info or services we provide, please contact us for your Free Digital Consultation.