With the instant popularity of ChatGPT, Google dove into the AI chat game to develop its own AI alternative. Google’s AI chat tool, Google Bard, is in the testing phase and has similar features to ChatGPT. Google plans to combine the power of AI with the world knowledge that Google holds. Here’s what we know about Google Bard and how it compares to ChatGPT.  

WHAT IS GOOGLE BARD?

Google Bard is a new chat tool that uses Google’s current language model to simulate a conversation with a human and uses machine learning and natural language processing to provide the most helpful responses to questions. This helpful tool is also Google’s rival to ChatGPT. Although they have some similar features, it is designed to augment Google’s Search tool eventually. It will work similarly to how Bing uses AI chat.  

GOOGLE BARD AND CHATGPT

Google Bard and ChatGPT both use machine learning and natural language models. Google Bard is being created to use current information, whereas ChatGPT uses data up to 2021. Accessibility and language models are some of the other differences in chat features. ChatGPT is available only through ChatGPT, and Google Bard will be used with Google Search.  

AI CHATBOT FLAWS

Errors happen with any new product launch, and Bing Chat is no exception. Microsoft received a notification that its chat AI was “unhinged” in some responses. They have since developed an interface to help control if you want a precise or creative response. They have also increased training data to help fix the problem. Google’s AI chatbot has experienced difficulty sharing incorrect information in a demo.  

WILL GOOGLE BARD IMPACT SEO?

As we learn more about Bard, we will see it impact SEO practices. Previews have shown that it will replace the featured snippet and provide personalized answers to queries.  With these changes, it could mean that SEO practices like keyword optimization may be less important. To stay on top of these changes, content will need to be high-quality, relevant, and valuable.  

HOW WILL BARD AFFECT ORGANIC SEARCH?

It is unlikely that Bard will replace organic search. While AI chatbots offer fast responses, they have limitations. They’ll likely find a balance between AI and organic search to create the best user experience. AI technology will continue to reshape how we receive information. There will likely be shifts to current SEO practices and new methods will develop over time. AI works to make the search experience better, and Google Bard’s goal is to do the same. Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.” For any questions about this info or services we provide, don't hesitate to get in touch with us for your Free Digital Consultation.