Welcome to our weekly recap of our blog and Marketing Mix podcast! Last week we had several marketing highlights and social media updates we want to talk about!
In last week’s blog, we talked about some great Instagram Reels ideas to try, rules to follow, and how you can reach so many more users through the explore page.
Starting with ideas, you could teach your audience something or make something with a behind-the-scenes video. These could be a makeup tutorial, how to change a tire, or even content like painting or doing a photoshoot if you’re an artist or photographer. Also, an easy Reels could be to make lists or dispel myths. All these ideas are great because people will want to save the videos for later and watch them multiple times. Remember to show your funny side depending on the content of your videos, too!
When filming and producing your Instagram Reels, we recommend following these rules or tips:
- Be careful when repurposing because there might be penalties.
- Keep it short. They can go up to 60 seconds, but we recommend 15-30.
- Place your text strategically.
- Keep your videos vertical.
We hope this Instagram update has helped and that you’re able to get a head start on your Reel content!
On our weekly Marketing Mix podcast, we recapped how you could set up your own video podcast. Video podcasts are an amazing way to not only produce a visual version of your podcast but give you the ability to reach a wider audience through YouTube, Vimeo, and other social channels.
So, what are the steps to create a video podcast? First, decide what your podcast will be about. Make sure you’re an expert on what you talk about and it’s a long-running concept. Next, figure out how often you’re going to post. Consistency is key! The next step is to decide your name, get content together, and choose which platforms fit best for you. Don’t forget branding tools, such as graphics and logos to apply to your videos. Also, make sure to schedule your guests ahead of time and practice with them. Lastly, one of the most important parts of a video podcast is getting the right equipment. This includes a computer with a camera, USB microphone, good lighting, and audio help.
As always, if you would like more information on social media and digital marketing strategies to help with your business, we would love to have a conversation with you.
Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses”. For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
