Welcome to our latest week in review here at Fusion One Marketing! Last week our content was about some important digital marketing and consumer-related topics.
First, on our latest blog, we compiled a list of our
top 5 questions you should evaluate about your digital marketing. Marketing has many moving pieces, such as social media, website upkeep, blogging, advertisements, etc. That’s why it’s important for every business to track analytics and engagement.
In order to successfully track your digital marketing metrics, you must ask yourself these questions:
- How much business are you getting?
- How is your website performance?
- How is your Google My Business listing doing?
- How is your engagement?
- How are your paid campaigns performing?
The main goal of asking these questions is to decide if you need to make adjustments to your marketing tactics and actually bring about the end you want to see. Once you have a full understanding of how your business is doing and if your consumer interactions are healthy, that is when you can take your business to the next level.
Our next bit of content comes from the ladies of Marketing Mix. On their podcast, they discussed the importance of responding to your customers online and how to make responding easier.
Today we are in an age where customer service is of the utmost importance. As a business owner, how quickly are you responding to your customers? Are you responding to online reviews? Most customers are expecting a response no longer than 6 hours after they comment. This is why quickness is the key to conversational marketing.
To make sure you don’t miss a comment and to make responding easier, you should have business accounts on all your social media platforms. On Facebook, you can even set up auto-replies and set up a FAQ section. Make sure you set up your questions to lead the customer to a solution or a way to contact you. The contact method listed should be whatever you use or check most often.
Not only will responding quickly make your customers happy, but with online reviews, it will boost your SEO. Make sure you have your Google My Business notifications on so you’ll never miss a review. When writing a response, keep a kind, brief, and professional tone on every review, both positive and negative.
Overall, don’t leave people hanging. Don’t let a bad review go unanswered because they might change it if you respond quickly with a solution.
For more information on digital marketing topics, we would love to have a conversation with you.
Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing,
Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls–More Businesses”. For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
