Most of the time, when Facebook launches new updates, people are not too happy about it. This most recent update, though, could really help businesses improve their reach! This week on the blog, we broke down these updates for you.
Introducing the home tab and Facebook feed. Now, Facebook is making it even easier to discover new content as well as filter what you are seeing to be just that of your friends. Really, it is a great update that gives users the ability to determine what they want to see and if they want suggested posts.
Facebook Feed– There will be zero suggested posts on your feed. In fact, it will only be content from people you follow. Plus, you can create a favorites list and narrow down the content you see more than ever before.
Home Tab– This is much like the explore page on IG and suggested posts. You will be given suggested content based on the FB algorithm and customized specifically for you.
So, you may be wondering how this will impact businesses. That is a great question! Now, it will be so much easier for people who already follow your brand to see and interact with it in the FB feed. Since there will be less clutter and no suggested posts, people will be more likely to see your content.
This update appears to be a good one, but with FB relying so heavily on the algorithm, it could backfire. Only time will tell!
In this week’s episode of our podcast, Marketing and a Mic, we discuss new LinkedIn features and updates. LinkedIn has been consecutively implementing news updates to improve accessibility, user services, live streams, events, you name it.
When we say we are talking about it all, we cover 14 new updates, what they mean for users, and how to implement them in your LinkedIn networking strategies.
The first one we are covering is regarding updates made to Creator Mode. Creator Mode launched a year ago and has been welcomed by the LinkedIn community happily! As LinkedIn continues to grow and refine this part of its platform. In fact, most of these recent updates are for Creator Mode specifically.
You may be wondering, why is Creator Mode so popular? The statistics speak for themselves. In just under 12 months, LinkedIn reported a nearly 50% increase in the number of people who follow those who have creator mode turned on and a 30% increase in engagement. Those numbers should have everyone running to learn if this is a good fit for their profile, especially since you can access special features using it.
With user engagement continuing to rise on LinkedIn, now is the best time to test out these features and apply them to your LinkedIn networking strategy. We are sharing more about Creator Mode and the numerous updates it has received in-depth during this episode. It is a must-listen for anyone leveraging LinkedIn as a part of their marketing and networking. You may be shocked by the excellent results you see!
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.”
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
