Welcome to our latest week in review here at Fusion One Marketing! Last week our content was geared towards important social media updates and other digital marketing topics.
On this week’s episode of Marketing and a Mic, we discussed the latest features, updates, and trends on Instagram. Knowing these recent updates is key in ensuring you have an IG marketing strategy that will be successful in 2022.
In such a competitive online world with new apps popping up all the time, it’s no wonder Instagram is constantly rolling out updates. They have a large user base that they want to maintain, and they are working hard to do just that.
These changes have a big impact on their user experience and how small businesses need to be leveraging the platform. This year, they are focusing on putting the “social” back in social media. They have been actively listening to their users and making changes like allowing everyone to use the link sticker in stories.
Other major changes taking place include:
- Chronological and suggested content feeds.
- Video formats will merge.
- The commerce experience will explode.
- Video memes will become increasingly popular.
- They’ll release more engagement features.
- Instagram and Twitter will join forces again.
We are digging into each of these changes, what they mean for small businesses, and how to use them to your advantage. We are talking about everything you need to know, from live video shopping to the “add yours” stickers that have gone viral.
The bottom line is that Instagram has moved far beyond a photo-sharing platform.
If you are curious to learn more about them, make sure to listen to the full episode. It has so much helpful information you will not want to miss.
Over on the blog, we discussed whether social media impacts SEO. This is a question we frequently get asked. It is understandable because it all revolves around online marketing.
To get right to the point, social media has no direct impact on Google’s SEO rankings. Indirectly though, it can be leveraged as a powerful tool to influence your SEO ranking. These tools should be used hand-in-hand to give you the greatest possible impact.
Social media indirectly influences your SEO by increasing brand awareness, channeling traffic to your website, and building trust with your customers, to name a few ways. Your content has to be good, though, for this to work. Therefore, the goal of your content creation should be to help your customers, entertain them, and provide content they want to engage with and share on social media.
It is also critical that you post more than witty captions to social media. Businesses need to use their platforms to channel their followers back to their websites. This way, you can get them to count towards your analytics and make them more likely to purchase from you.
Next week we will be sharing part 2 of this blog series, where we will teach you more about focusing your social media strategy to help your SEO. So, make sure you read this week’s post so you can follow along and learn how to make a greater impact on your business online.
Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.