Welcome back to our weekly review at Fusion One Marketing! Last week we discussed some helpful digital marketing tips.
First, in last week’s blog, we covered 3 simple SEO strategies to increase customer acquisition and sales. We believe that even small steps can have significant results. These strategies might seem basic, but they can make a huge difference.
It’s crucial to optimize your page speed for a better user experience. The longer it takes for your website to load, the higher the probability is for people to leave. So you could be losing potential customers for every second your website loads. Plus, the fastest pages get a higher search engine rank. Make sure to test this on Google Page Speed.
Surprisingly, exact keywords are no longer the priority with SEO. Instead, we recommend you forget exact keywords and focus on matching user intent. In the past, you would sneak in specific phrases onto your website every chance you got. Now, it’s better to include things like specific services, promotions, and contact information.
Also, consistently refreshing your information is important because search engines want to see how accurate and timely your website is. So post new content regularly and let Google know when you’ve made changes with Google Search Console.
We guarantee that using these strategies can take your SEO to the next level!
Our next bit of content comes from the ladies of Marketing Mix. On their podcast, they discussed how supporting other small businesses could help grow your own business.
Supporting small businesses goes beyond being a consumer and only buying their product. You can also review, like, share, comment, and follow their social media channels. When you share something, it gives them so much more visibility. Shares and reviews will make their brand seem more trustworthy. You can even sign up for their email marketing list. A good goal is to choose 5 of your favorite businesses and do this for them. Recommend the business to friends and family or ask them to like and share, too.
So, how does this help you? Well, it not only builds connections with those businesses, but the social media algorithms will notice these interactions, as well. These algorithms love to see those engagements, so they will prioritize your posts as more relevant in your consumers’ news feeds. Giving shoutouts to local brands or small businesses in the same industry as you will give them the incentive to do the same for you, too. It’s a win/win situation.
For more information on digital marketing topics, we would love to have a conversation with you.
Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls–More Businesses.” For any questions about this info or services we provide, don’t hesitate to contact us for your Free Digital Consultation.
