On this week’s blog, we discussed how to delete negative or fake Yelp reviews. Over 31 million people turn to Yelp for its trusted reviews, making it a major platform for small businesses. Therefore, knowing how to handle any negative reviews is something you should learn whether you’re currently dealing with one or may in the future. 92% of customers are less likely to purchase from companies with bad reviews. We walk you through the steps of addressing these reviews, what fake reviews are, and the step-by-step process of how to submit them to Yelp to be deleted. Fake reviews are also a significant issue on Yelp. Whether it’s from a competitor or a disgruntled employee, it is still harmful. You will learn how Yelp addresses these fake reviews and what you can do about them. For both negative and fake reviews, the way of resolving them is the same. Here are the steps to getting a review removed:

1. Claim your business profile.
2. Log in to your account and locate the review(s) in question.
3. Click “report review.”
4. Fill out the submission form.
5. Wait for the verdict.

  While not every review can be deleted, they can be addressed by your company. This shows current customers that you’re committed to serving them well. It also shows potential customers how you will handle any potential issues that could come up for them. Either way, it is key that you learn to respond to every review you get, positive or negative. This will help build a good report with customers and create a better brand reputation for your company. This past week on our Marketing Mix episode, we’re covering Omnichannel marketing: what it is, how to use it, the advantages of this approach, and how to get started. When this process is implemented successfully, it can take your marketing to the next level and increase your company's income. Omni means “of all things.” Omnichannel marketing means creating a unified experience for customers across any platforms you’re using. The goal is to keep your marketing consistent, so customers have a cohesive experience no matter where they’re engaging with your brand. We cover real examples of companies that use Omnichannel marketing like Sephora, Walgreens, Chic-Fil-A, and Spotify. This way, you can see firsthand how they are applying this marketing method to their customer experience. You will also get insight into how they’re using it to customize their user experience to make the buying experience personalized and more accessible than ever. Companies of all sizes can benefit from omnichannel marketing. However, the ones best suited for it provide eCommerce and can benefit from a more personalized customer experience. This customer-centric marketing approach has many benefits:

1. Greater reach
2. Improved customer experience
3. Greater profit
4. Cost-effective

We are also walking you through the steps to start your omnichannel marketing strategy. From data collection to learning what your customers are looking for. You will be able to take the data you collect to continually perfect your strategy making it more personalized for customers and ultimately boosting your revenue! Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.”  For any questions about this info or services we provide, please contact us for your Free Digital Consultation.