If you have a website and want to learn how to help it rank well, then the next episode of Marketing and a Mic is for you! It is all about website optimization and how to improve your online rankings. This step-by-step guide will walk you through exactly what your website needs to excel. We started the episode by defining what website optimization is. Optimizing your website is the process of improving your online rankings with search engines to drive more customers to your website. We cannot emphasize enough how essential it is to optimize your website for online success. Online SEO rankings are based on a variety of factors. This depends on the website you are hoping to rank on and the specific rules they have set forth. Between different websites, though, there are some common factors they consider. In this episode, we cover the top 5 factors you should be focusing on.

1. Create useful and consistent content.
2. Improve your page speed.
3. Use internal links.
4. Incorporate your location.
5. Focus on your on-page user experience.

We are going in-depth into each of these topics to break them down and help you understand how you can optimize your website for them. Each specific topic has so much to it that you will not want to skim this quick synopsis; you will want to listen to the entire episode. Otherwise, you will be missing out on practical steps, useful tips, and a ton of education that are all packed into this one incredible episode! Last week on the blog, we talked about title tags and how you can beat Google by rewriting your titles. If you are already lost on what we mean, stick with us. We go into great detail to walk you through what this issue means for your website and how to correct it. Let’s start from the beginning. A title or title tag simply describes what your content or webpage is about to Google and users. This is often something you have taken a lot of time to plan out so you can maximize your page’s impact. Google and other search engines make it a regular practice to rewrite title tags. Statistics show that Google rewrites 61.6% of title tags to some degree. Google does this so that it can more accurately show users what a specific article or piece of content is about. They do this because they naturally want to ensure that their users are getting the highest quality content that meets their specific needs. So, what makes a specific title not work for Google? There are several factors that can lead search engines to rewrite titles, including:

1. A title length that is too long or too short
2. When the title tag does not match the H1
3. When it needs title separators
4. To avoid brackets
5. Keywords

The good news is that these factors that can make a title not work for Google can also be the tools you need to create working titles. If you keep these factors in mind as you write your title tags, they are more likely to be displayed exactly as you intended. Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.” For any questions about this info or services we provide, please contact us for your Free Digital Consultation.