Welcome back to our weekly recap at Fusion One Marketing! Last week we discussed some interesting digital marketing tips and topics.
First, on last week’s blog, we covered 5 different tips to consider when creating a logo for a business. We want to stress how important it is to have a unique logo because it builds your brand and plays a crucial role in helping your customers identify your business.
When creating a logo, there are several factors that you’ll need to consider:
- Will you have a landscape, stacked, and icon version?
- Do you have the necessary color variations and resolutions for print and web design?
- How will it look on a business card?
- Is it readable?
- Does it align with your brand goals?
Considering these factors will make your logo more functional in different settings and portray the essence of your business accurately to your customers. Always check to see if your logo fits on social media if the text is big enough on different platforms and if the visual representation is a good fit. If you place importance on each of these factors when designing, it will serve you more than you realize.
Our next bit of content comes from the ladies of Marketing Mix. On their podcast, they discussed the value of referrals in marketing.
Having the right referral marketing mindset while also being intentional can make a huge difference in the number of leads you close on. It’s all about the “give to get” stance. Don’t go in just for yourself but be open to others’ needs. So, how can you network strategically and get the most out of your efforts?
When starting a business, you might want to try to be everywhere all the time to get the word out about your product or service. Instead of exhausting yourself by going to every event you possibly can be specific about only attending events that will have the right people there or will be the most beneficial to you. After deciding which events are best for you, be consistent. Keep your visibility up so that more and more people will recognize you.
Clearly define your goals. Going to just socialize will only get you so far. A good goal would be to find someone to make an appointment with for a referral partner. Another goal could be to be a resource or gain resources for your clients. Make sure you have a game plan and a purpose walking in.
For more information on digital marketing topics or help creating a brand logo, we would love to have a conversation with you.
Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls–More Businesses”. For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
