Welcome back to City Scoops! This week we are excited to share some wonderful content centered around SEO.
We all know that SEO and digital marketing are ever-changing. As Google and other platforms release new updates and change their algorithms, small businesses and marketing firms have to evolve their strategy to keep up. We have seen major changes to SEO rankings even in the past year. It can feel like it is impossible to keep up if you do not stay informed.
On our latest episode of Marketing and a Mic, we kicked things off by discussing SEO strategies to help you win the ranking war. In this highly educational podcast, we are giving you five practical steps to boost your SEO strategy. Each of these is highly worthy of your focus and uniquely helps your SEO.
Here they are in a nutshell:
1. Target long-tail keywords.
2. Use more long-format content.
3. Pay attention to your core web vital signals.
4. Add key moments to your video content.
5. Focus on your expertise, authority, and trustworthiness (EAT).
We are digging in-depth into each of these five sets to help you have a well-rounded SEO strategy for 2022. While these are not new topics in the world of SEO, they are still relevant and absolutely critical to the success of your business on search engines.
If you have not already, make sure you head over to wherever you listen to podcasts to learn more. You will not want to miss this episode!
This week on the blog, we discussed new changes that Google has confirmed are being rolled out regarding the Google Local 3-Pack. We cover the nice changes, how this impacts users, how it impacts businesses, and how it affects small business SEO.
The Google Local 3-Pack is Google’s method to display the top 3 results for local search results. In addition, it offers users a view of these businesses on a map and their Google listing information in a nutshell. This is designed to help users find the most relevant businesses where they need to search, and that is within a reasonable distance of their search location.
Google announced new updates to this fart forward at the end of 2021. These changes are now officially being rolled out to two users everywhere. You may be asking yourself, what has actually changed? That is a great question! Here’s the breakdown:
The Local 3-Pack layout has changed to give more space to Google Maps. This change makes it easier to view the map while users are viewing each business’s information. It is honestly a fantastic update in terms of the user experience!
For small businesses, this change is causing some issues in terms of SEO. It also makes many small businesses consider their SEO strategy a little more intensely than before. What business does not want to end up in their local 3-pack search results?
There is no time like the present to head over to the blog to learn more about these updates and how you can optimize your SEO strategy to combat any challenges that may arise from these changes.
Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.”
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
