Facebook Ads can be a great tool for customer acquisition. We are going to dive into ad copy and the framework that will generate effective Facebook Ads. With the number of users on Facebook, targeting the right audience is important. Facebook allows you to hyper-focus your target audience based on segments.

Audience Segments Include:

• Location
• Interests
• Gender
• Behaviors
• Connections
• Custom Audience

Many components work to create an effective Facebook Ad, and ad copy is one.

Here are six ad copy tips:

1. Audience Targeting – Identify the audience you what to appeal to and break it down into smaller audience segments.
2. Create Ads with Different Pain Points – You can leverage your ad copy by targeting consumer problems and providing a solution.
3. Use One Call-To-Action (CTA) – Determine a clear and consistent call-to-action that goes along with your objective.
4. Use a Concise Hook – Pinpoint what the customer is looking for and what motivates them. Then, generate a concise and valuable message.

 

Creating Attention-Grabbing Posts on Google for Business Promotion

On Marketing and a Mic, we provide a guide and tips to help you utilize posts on Google. Google allows posts about products, services, offers, and more, as long as it follows the guidelines.

Google Post Types

What’s New – These posts share general business information. Photos/ Videos, links, and the CTA button can be utilized in this type of post. Events – These posts promote your event or other events you support. This feature requires a title, start/end dates, and times. Offers- Here is where you will add promotions and offers. It requires a title, start/end dates, and times. COVID-19 Updates – These Google posts provide updates and changes related to COVID-19. You can utilize this format to communicate important changes, even if it is not COVID related.  

Create an Attention-Grabbing Google Post

1. Add a Catchy Title
2. Incorporate Emojis
3. Utilize Before and After Pictures
4. Use Target Keywords
5. Treat The Posts Like Social Media Ads
6. Add Related Visuals

To generate successful posts on Google, you should avoid:

• Off-topic Content
• Misleading Information
• Inappropriate Posts
• Confidential Information
• Duplicate Content
• Using Phone Numbers or Links

Tips

1. Utilize The CTA Button Options
2. Use Locations
3. Keep it Short
4. Optimize The Landing Page
5. Stay Consistent
6. Track Performance
7. Use Correct Image Sizing

Google Business Profile posts provide many great options for your business. Try out these tips to take your Google posts to the next level. Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”. For any questions about this info or services we provide, please contact us for your Free Digital Consultation.