Your business’s reputation is based on what others are saying about it. Internet users can speak their minds freely on the Internet. You can utilize strategies to improve your online reputation and generate a stream of positive reviews.  

ONLINE REPUTATION MATTERS

As consumers, we use reviews, comments, and other information online to help us purchase. 79% of people trust reviews as much as personal recommendations. One negative review can change your whole perception of a business. Auditing your reviews is the first step to improving your online reputation. Search engines look at the quality and quantity of reviews when evaluating the trustworthiness of a business. Positive reviews help to show Google that your business is legit and can increase visibility. Google also considers reviews as fresh content which is another important SEO factor.  

EXAMINE YOUR ONLINE REPUTATION

The first step is to audit current reviews to better understand your online presence. You want to look at what people are saying to help you examine customers' unsatisfied areas. Evaluate each area of your business from customer service to tracking results. Use your findings along with what others are saying to pinpoint any areas that need improvement.  

IMPROVE YOUR ONLINE REPUTATION

Create a Business Profile: A Google Business Profile makes it easy for customers to leave reviews and for others to read them. Display Reviews on Your Website: Sharing reviews on your website makes it clear for anyone who visits the page to see what other customers are saying about your brand. Develop a Review Landing Page: Leave a “Review Us” button on your page. It invites users to leave a review and makes the process easy for them. Share Reviews Links with Customers: Ask for reviews at the point of sale or create a QR code customers can scan and review right then. You can also create review cards for customers you meet with face to face. Reach Out to Current Customers: If you have a database of customer contact information, you can utilize that resource to send out reviews. Incorporating an incentive can also help encourage customer reviews. Respond to Reviews: Engage with people who leave a review, both positive and negative. Putting in the effort with customers can greatly improve your online reputation. You can work with a company that offers ORM services. It is an effective solution that generates a consistent flow of positive reviews. If you are looking to improve your online reputation and want to learn more about it, please reach out to us. Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, Online Reputation Management and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”. For any questions about this info or services we provide, please contact us for your Free Digital Consultation.