Welcome to our latest week in review here at Fusion One Marketing! Last week our content was geared toward some important digital marketing updates and topics.
On our
latest blog, we talked about the recent announcement from the head of Instagram, Adam Mosseri, that Instagram is no longer a photo-sharing app. He mentioned that 4 new updates will be changing the app. So, what are those updates and how will this affect small businesses and marketing professionals?
With the popularity of Instagram Reels and Stories rising, it’s no surprise that
IG is moving towards video. This comes with the competition from other apps like TikTok and YouTube. They’ll be introducing more video content is through “recommendations”. Mosseri also mentioned an increased
priority on Instagram creators. IG is working towards creating a space for them to make money and have a pull that’s different from how major companies do.
Additionally, with the shift of
shopping going more towards eCommerce, IG is following the trend and continuously trying to update its shopping experience. Mosseri also mentioned
messaging has changed as most people have stopped commenting on posts and have moved primarily to private messaging.
For businesses and marketers, all of this means you have time to prepare video strategies and set up a shop for physical products on your IG profiles to sell products directly through the app.
Our next bit of content comes from the ladies of Marketing Mix. On their podcast, they decoded the most common digital marketing myths, misconceptions, and questions.
Here are 8 of the most important basics you should know:
- SEO usually takes 3 months to work.
- Blogging is valuable because it drives traffic to your website.
- The best way to know if your campaign is working is to use a metric dashboard to track the performance of all your marketing efforts.
- You should redesign your website every 2-3 years.
- Your target audience is a group of people that are most likely to be interested in your product or service.
- Loading speed, mobile-responsiveness, and navigation are all website design factors that affect your SEO.
- Online reputation is a process that utilizes a variety of tools and strategies to improve and protect your online presence.
- Hashtags make it easier to find information by a specific theme or topic.
As always, if you would like more information on digital marketing and how it can help with your business, we would love to have a conversation with you.
Fusion One Marketing is a full-service
digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses”. For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
