Having a strong website is an important part of building an online presence and many are turning to WordPress to do that. While
WordPress is easy to use and offers customization options, it still can face SEO issues and needs to be optimized.
IDENTIFYING SEO ISSUES
If your website is not optimized based on SEO guidelines, it can affect rankings and prevent your site from reaching your target audience. Reviewing your site and identifying any potential issues, and making strategic changes will help. We share some potential issues you need to address with your WordPress site.
CORE WEB VITALS
Core web vitals are used to measure performance and provide information that helps us understand users and their experience on a site. Here are some factors to consider when analyzing your website:
- Avoid cheap hosting
- Compress images
- Optimize fonts
- Utilize a CDN
GOOGLE ANALYTICS 4
We’ve recently discussed
Google Analytics 4 and the importance of making the switch from Universal Analytics before the deadline in July. GA4 provides analytics for your website that plays a big role in optimization. Setting up Google Analytics with your site will help you make strategic changes.
FIX WEBSITE LINKS
There are multiple link problems that can occur within a site. If there are problems with link targets or broken links, it can quickly turn someone away. Link targets are important for navigating, whereas broken links are links that do not work showing an error message. Testing your links regularly and using additional tools will help you address any link problems right away.
ANCHOR TEXT
Anchor text is essential for page optimization and SERP rankings. This text is the visible text you see in a hyperlink. It helps with page navigation. Be strategic about anchor text. It should include popular keywords or phrases but should also set the webpage apart from others.
E-E-A-T Framework
The
E-E-A-T framework is a major part of Google Search Quality Rater. It looks at experience, expertise, authoritativeness, and trustworthiness as it indexes your website. If you lack in any of these areas, it can greatly impact rankings.
WEBPAGE ACCESSIBILITY
Take a look at how accessible your website is. It should offer things like alt text, color contrast, and appropriate use of headings. This helps provide a wider audience with the tools they need to access your page. If your site is not accessible, it can hinder your brand, affect relationships with users, and can cause legal problems.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in
Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.”
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
