Facebook, now called Meta, has released a new update to its advertising platform, creating the new Meta Advantage. This week on the blog, we are sharing what this update is all about and what it means for businesses and advertisers.
The basis of this update is a consolidation of all of Meta’s automation products into one unified suite called Meta Advantage. Its main goal is to make things easier for those advertising and using their automation on their platform. It is divided into two distinct parts: Advantage and Advantage+. We are explaining the difference in detail on the blog, but here is a short synopsis:
Each of these two parts offers unique new product features. Advantage has Lookalikes and Detailed Targeting while Advantage+ has App Campaigns, Advantage+ Creative, and Shopping Campaigns. All these new tools (and some rebranded tools) have been heavily tested and reported back to be great for simplifying your advertising process.
Looking in-depth at the new Meta Advantage we have found 3 specific benefits for its users:
- Optimization
- Personalization
- Efficiency
Ultimately, this update is all about more automation for Meta’s users. It is a more streamlined and simplified way of automating your advertising on their platforms. You can learn far more, including specifics of the update, new features, and more, on the blog. Of course, if you need more in-depth help creating campaigns and improving your conversions, our team of marketing experts is here to help.
This week on our podcast we have a powerful episode called “Social Proof: What It Is and Why It Matters.” If you have not heard of this term before, that is okay! You will probably be shocked to learn that you likely base many of your decisions on it.
Social proof is essentially the response shopped have when they see or hear someone else validating a product or service. Great examples of this are reviews, influencers sharing their favorite finds, or a friend telling you all about the incredible new product they discovered. You are more likely to trust a brand or product that someone has spoken highly of and endorsed to you.
At its core, social proof is a psychological and social phenomenon that can create a deeper level of trust than most marketing efforts ever could. It is a powerful tool for businesses to harness so they can increase trust with customers and improve their sales numbers.
How do you harness this power you might ask, we are answering that very question in this episode. First, you naturally have to have a product or service that people will love. Second, you can employ the following steps:
- Collect more reviews online.
- Utilize user-generated content.
- Use case studies to highlight results.
- Use “wisdom of the crowd.”
- Show awards, certifications, and achievements.
We are walking you through how each of these steps can help you leverage social proof for your business. These simple, practical steps may be the difference between your business doing well and your business exploding in the next few months.
Learn more about the topic of social proof and how to use it for your business’ benefit on the latest episode of our podcast, Marketing and a Mic wherever you listen to podcasts.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.”
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
