“Sales” is a word that can make some business owners uncomfortable and others nervous. Selling is not always the easiest or most natural thing, but it propels our businesses forward and helps provide for our families. Therefore, any business must know how to utilize various sales methods.
On the Fusion One Marketing blog last week, we discussed two sales models you should be aware of: cross-selling and upselling. These strategies allow you to take customers you already have and increase your sales. This is especially helpful since it is far more expensive to acquire new customers than to make more money off existing ones.
Although upselling and cross-selling have similar outcomes, their techniques are very different. Cross-selling is selling a different product or service to an existing customer. Meanwhile, upselling is selling upgrades or add-ons to an item the customer is already purchasing or selling them a more expensive product.
You may be surprised to find out you have been implementing these strategies without even knowing it. Here are a few ways you can utilize cross and up-selling:
- Reward customers for spending more money.
- Ensure your added price points are within reason.
- Create a sense of urgency.
- Use customer data.
- Show comparisons or similar products.
When these strategies are implemented correctly, they can bolster your sales like never before. To learn more about cross and up-selling, make sure you head over to the blog!
This week we are also highlighting a special episode of our podcast you will not want to miss. We discussed how supporting small businesses could help grow your own business.
As consumers, it is easy to think that you can only support a small business by purchasing from them. While that is first and foremost the best way to support them, it is not the only way! You can share their page on social media, leave them a kind review, tell a friend about them, or even engage with their content online.
Each of these ways makes a more significant impact than you could even imagine. It gives them greater visibility and can introduce other people to their brand! This is monumental for any business.
As small business owners, we understand the importance of having others do this for your business. When it happens, you get excited, and every kind of review, social media share, and new email list member motivates you and moves your business forward. But, you might not realize that as a business, you have the power to increase your visibility when you help others grow!
If you go and comment on another business’s social media post, leave them a review, etc., then potential customers will see your name pop up in their feeds as well. It will also show them that you are supportive, engaging, and active online, which people greatly appreciate.
We are going truly in-depth on practical ways to grow your business this way over on the blog. We mean it when we say this one is packed full of amazing content and is one you may want to refer to time and time again.
Fusion One Marketing is a full-service digital marketing company; its headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its primary focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.” For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
