Welcome to our weekly recap of our blog and Marketing Mix podcast! Last week we had several insights on content creation we want to highlight!
In last week’s blog, we talked about cornerstone content, otherwise known as evergreen content, which is the heart of your website. These are the most important articles on your site as well as pages or posts you want to rank highest in on search engines.
Evergreen posts help SEO by giving the opportunity for internal linking and proving your business as an authority in your industry, which helps build trust with your customers. It also helps keep people on your website longer.
So, how do you create cornerstone content? First, make sure these articles are thorough, well researched, and well written. Second, write them for your audience and not just SEO. You want the people who land on it to actually read it, and hopefully, click into other pages of your website because of it. Lastly, when it comes to SEO, don’t forget to use a strong title, create great alt tags, make sure you have a powerful meta description, include images or charts, and use headings.
We hope that this breakdown is effective in helping your business. We recommend keeping these steps in mind to build your SEO and help grow your website.
On our weekly Marketing Mix podcast, we covered some important marketing questions every business owner should be able to answer.
Marketing for your business is just as much about assessing your brand internally as it is about assessing your customers and prospects. How you operate your business should match the customers your brand is designed for. So, what questions should you be prepared for to keep your business moving?
- What Is Your Business Known For?
- What is your moneymaker?
- What do you want to focus on?
- Do you know which customers aren’t right for your business?
- What is your pricing strategy, and does it match your client base?
- How do you keep your current clients happy?
- Are you neglect your groundwork?
- Do you know where and how to reach your customers?
We recommend coming back to these questions to make sure your marketing tactics, brand management, and business development continue a successful path.
As always, if you would like more information on social media and digital marketing strategies to help with your business, we would love to have a conversation with you.
Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses”. For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
