SEO competitor analysis is a powerful tool that can help businesses find opportunities for growth. When we teach on this important topic, most business owners have never heard of the concept. That is why we are taking you for a deep dive into this helpful topic in our most recent blog post.
To start, we will define what SEO competitor analysis is. An SEO competitor analysis involves researching elements like content, keywords, and backlinks to see what your competitors are doing and apply it to improve your SEO strategy. It helps you use data-driven analytics to show customers what makes your business unique and enrich your SEO strategy in every way.
We cannot emphasize enough how beneficial this type of analysis is for small businesses. We cover a whole list of benefits in the blog. So, learning how to perform one is a great skill to have in your marketing toolbelt!
Here are the steps you need to take to perform your SEO competitor analysis:
- Identify your online competitors.
- Analyze on-page and on-site content.
- Perform a competitor backlink check.
- Evaluate your keywords.
- Examine your site structure and UX.
These 5 steps are covered in-depth in the blog with practical ways to implement them. When you do put them to use, you will find your SEO strategy strengthened. While this is a time-consuming process, it is well worth the effort to help you get discovered by new customers online. Plus, our team is always here to help do this for you if you need us.
QR codes have been around for years, but they have become even more commonplace during covid. As a result, businesses have been using them in unique and powerful ways to help elevate their businesses and create an incredible customer experience. In today’s episode of Marketing and a Mic, we share 8 brilliant ways to use QR codes to market your business.
QR code simply means “quick response code,” if you did not know that. The great thing about them is that you can store all kinds of information like URLs to your website, locations, product details, news updates, etc. Their main benefit is that you can simplify the way you share information with your customers.
When it comes to marketing, you can apply them in unique ways to help you stand out from your competitors and better reach your customers. For now, we will share the first 4 out of 8 ways you can use them for marketing purposes:
- Create a virtual business card.
- Video sharing.
- Touchless payment method.
- Collecting online reviews.
As long as you have a way to share your QR codes and a destination that they lead to, they can truly help you take your marketing to the next level. The next time you do not have a physical business card on you or you want to quickly share your video marketing, just think of how handy a QR code could be!
To learn about the last 4 ways you can implement the use of QR codes into your marketing strategy, make sure you listen to this episode of our podcast! Some of them may take you by surprise!
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.”
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
