Location pages include keywords and content that are important for local SEO. Whether you are a service area business, a multi-location business, or a brick-and-mortar business, location pages can be beneficial for potential customers and help you boost local visibility.
WHAT IS A LOCATION PAGE?
Location pages are pages on your site that focus on your business’s key information. They include where your business is located, how to contact you, hours of operation, and other information regarding your business.
On your location page, you should have your business name, address, and phone number prominently displayed. This information should be consistent across all online business listings.
OPTIMIZE URLS AND IMAGES
Within the URL, include the location and product or service if it doesn’t make it too lengthy. In addition to the URL, your images should be optimized for local SEO. You want to add alt tags to your photos, also incorporating keywords and the city name.
META TAGS AND HEADERS
Title tags provide users and search engines with a description of your location page, along with the name, geo-location, and service. They should include the business name, city, and relevant keywords for your business and location. The header tags create a structure for your landing page content and help search engines understand the information.
Adding content that is specific to the location can be beneficial. You can highlight things to do, events, landmarks, and anything else that is relevant to the location. Write unique content that talks about the area and try to include relevant keywords throughout.
ADD CUSTOMER REVIEWS
Positive reviews can significantly help with your local SEO. Encourage your customers to leave reviews and display them on the location pages. Reviews help build trust with potential customers and improve online rankings.
PRODUCT OR SERVICE DESCRIPTIONS
A service page is not necessary for each location, but you should list what you sell. You can utilize these pages to feature products or services along with a description.
Schema markup is a collection of microdata or tags that you add to the HTML of the location page. It helps search engines crawl your page and locate the information it needs to help with your search rankings.
Location pages are a key part of local SEO strategy. It helps build trust with potential customers by providing helpful information about your business.
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Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.
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