Social media can be a great tool to promote your business, generate leads, and connect with consumers. We’ve collected five trends that will continue to rise in 2023.
1. INCREASE IN AUTHENTIC VIDEOS
Users are drawn to authentic and original videos. They are engaging more with content in a storytelling format with niche talking points.
2. AI WILL GROW
By creating customized posts, captions, and images, AI creates engaging content tailored to the specific target audience.
3. RISE IN LINKEDIN CREATORS
Creators are using LinkedIn to share their expertise and grow their brands while the competition is low.
4. UGC-INSPIRED CONTENT
User-generated content is similar to influencer marketing. UGC creators create content from their perspective which provides the authentic feel users are looking for.
5. KEYWORD-DRIVEN CONTENT
Younger generations are treating TikTok and Instagram as search engines. This means that keywords should be used in posts and hashtags.
People are looking for content that they find to be worth consuming. Creating content that informs and entertains will drive engagement and grow your community. If you are looking to build social media strategies and stay ahead of trends, contact our team.
HOW TO GENERATE AND STRATEGICALLY USE ONLINE REVIEWS
When trying out a new product or business, reviews are the first place people will look. Reviews can be difficult to get, but they are an important part of your online reputation. The key is to have a review funnel that makes leaving a review quick and easy.
THE IMPORTANCE OF REVIEWS
#1 SOCIAL PROOF DRIVES PURCHASES
#2 THEY MAKE YOUR BUSINESS LOOK TRUSTWORTHY
#3 THEY HELP IMPROVE VISIBILITY
HOW TO GET REVIEWS
#1 CREATE BUSINESS PROFILES
#2 MAKE IT EASY FOR CUSTOMERS
DISPLAY REVIEWS ON YOUR WEBSITE: It shows potential customers more about your brand and builds authority.
AUTOMATICALLY CONTACT CUSTOMERS: You can automatically contact customers to prompt a review.
TEXT OR EMAIL: Offering different ways to leave a review will increase the chance the customer will do it.
SET UP A REVIEW LANDING PAGE: Add a button on your website to leave a review.
SHARE THE REVIEW LINK: With a link, you can reach out to customers through text or email, post it on social media, or display a QR code.
RESPOND TO REVIEWS: You should actively follow up and respond to comments. Thank them for positive reviews and address negative comments respectfully to try and find a solution. Those are the 3 key points of online reviews and the important role they play in your business.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
