Welcome to City Scoops! Where we discuss the latest updates, marketing tips, and news for Fusion One Marketing.
On last week’s blog, we shared the latest update Google is rolling out. They’ve announced a rebrand for the listing tool, Google My Business. Along with a name change to Google Business Profile, this update will be transitioning them away from the old Google My Business app. The goal will be to simplify the user experience to help businesses have fewer steps to take.
Marketing experts around the world are taking notice as this isn’t the first time Google has rebranded this tool. Many are saying it seems like a pointless update, but either way it will have an impact on businesses, especially small businesses with one location or listing on the platform.
Now they there will be no separate app for Google Business Profile. Businesses will be able to manage their listing from Google Maps and Google Search directly. We’re sharing how you can learn more about these updates on the blog!
Another goal Google has for these updates is to provide suggestions for businesses to help boost their listing and SEO. They’ll be providing unique insights and suggestions when you type in your business name. Examples of this they’ve shared are:
- Adding photos to your listing
- Responding to reviews
- Post an update
- Share promotions
Until Google Business Profile is fully rolled out, Google has added the ability to do more things directly from Google Maps and Search, including:
- Claim a business listing
- Verify the listing
- Send and receive messages to/from customers
- Manage reviews and Q&As
Learn more by heading to the Fusion One Marketing blog today.
During our latest episode of Marketing Mix, our team shared part 2 of our How to Create YouTube Ads series. We’re finishing it our strong with a deep dive into setting up, launching, and tracking your first YouTube Ad. From budget setting to keywords, we are sharing everything you need to know.
Advertising on YouTube is a 3-step process: setup, targeting, and launch. To be able to successfully navigate this process you’ll need to understand the basics. Before you ever do though, it’s important to know what your ultimate goal is for your ad. Are you looking to increase your brand recognition, up your sales, or boost podcast downloads? Knowing this first will help you create a successful ad with the end in mind.
Next, you’ll need to determine your ad budget. One of the best things about YouTube advertising is that YOU decide how much you want to spend. Keep in mind that the average cost is $.20 per view and then factor that into your daily budget. YouTube recommends a daily budget of about $10-$20 per ad.
From there, you’ll need to determine the type of ad you want based on where you want it on their site. You’ll also need to narrow down your target audience and the location you want to target. We’re sharing incredibly detailed tips to help you navigate these important decisions so your ad will provide you with the best possible results.
Finally, once you’ve learned about the front end of developing your first YouTube ad, we’re sharing the practical steps and tips for launching it and tracking your results. Knowing how to understand analytics will be a key part of helping you make your ads better and better so you can get the most out of them.
We really can’t encourage you enough to head over and listen to the latest episode. It’s got so many practical tips and step-by-step directions to help you become a YouTube ad pro!
As always, if you would like more information on social media and digital marketing strategies to help with your business, we would love to have a conversation with you.
Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.”
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.