Google recently shared that it is changing how people search on mobile devices. Google has used a lot of energy and resources to construct the smoothest user experience. We break down these changes to explain the purpose and what it means for digital marketing.
SEARCH SHORTCUTS
Google allows you to type in the search bar, shop for products, translate text, and identify songs. The shortcuts use screenshots, your microphone, and the camera to make it as easy as possible. It shortens the time and effort required to use Google search.
SEARCH QUERIES
On top of making Google search easier, they are refining searches to provide the most relevant results. As you type, Google offers search options that correlate with the topic you are searching for. In addition, it incorporates richer information than before. This process offers more accurate search results for the user. It also provides additional search options they may be interested in.
VISUAL DISPLAY
Google is enhancing visuals as part of this change. Elements like stories, video clips, and tips will be displayed together on one page. You will not have to move between the images, internet, and video tabs. It creates a more visually appealing design and makes it easier to explore a subject. Similar to Google’s other recent changes, the most helpful and relevant information will be highlighted. They are reimagining Google Search, and we share what those changes mean for users.
MULTISEARCH
Google’s Multisearch feature allows you to use your camera to search by image. We explain step by step how this search feature works. You can also expand the search to near me. This option provides local results. To make it even more accurate, Google is pulling from areas like reviews and photos submitted to Google Maps.
SOCIAL MEDIA INTEGRATION
More users are turning to social media platforms for searches. Google’s response is to incorporate that into search results. These searches heavily influence Search, Maps, and YouTube. If Google can use the data from Instagram and TikTok, they’ll be able to rank videos more accurately.
Google’s changes demonstrate how influential younger generations are. Although they do not specify that this is the cause for their updates, they are adapting to the needs of younger users. The changes are important to note for marketing, especially in digital marketing, to optimize business models.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.
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