Semantic HTML is a term frequently used in digital marketing. But what does it mean, and why is it important?
WHAT IS SEMANTIC HTML?
Semantic HTML is the term used to refer to HTML markup. This reinforces the information on the webpage instead of just defining the look of the page. HTML stands for Hypertext Markup Language and uses tags such as <main>, <article>, and <footer> to clearly state the roles of the content. It gives search engines the information they need to understand roles on the webpage and indicate the importance of its different parts.
THE IMPORTANCE OF SEMANTIC HTML TAGS
Accessibility: Websites need to be accessible and semantic data provides the information needed to make accessibility features possible.
SEO: It is essential for search engines and SEO. It helps optimize your content by giving search engines a better understanding of your page.
Maintainability: It makes code easier to understand and maintain.
DIGITAL MARKETING EFFORTS
Semantic HTML assists with analytics, helps with SEO efforts, and improves user experience. It is essential that you use the correct elements with the corresponding section of content in order for it to work properly. Looking at the big picture, when used effectively, Semantic HTML is a powerful tool in your digital marketing strategy.
BENEFITS FOR SEARCH ENGINE RANKINGS
It is a key player in Search Engine Optimization, which impacts its online rankings. Here are some benefits of Semantic HTML:
- Improves crawlability and indexing
- Enhances content relevance
- Rich snippets and search features are made using semantic HTML
- Improves accessibility and user experience
- Useful for local SEO
FINAL THOUGHTS
Semantic HTML is a tool used in digital marketing to improve strategy and marketing efforts. It is more than just a coding technique, it aids in usability, accessibility, and SEO performance of your website. A result of using this strategic instrument is often more organic traffic, improved conversion rates, and increased visibility. Understanding what semantic HTML is and how to apply it to your webpage will give you a competitive edge in the online market. By investing in this element of digital marketing and website code, you are setting your webpage up for increased discoverability and engagement with your company. Are you looking to boost your online rankings? We can help you see results with an organic SEO strategy tailored to your business objectives.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. The company was created in 2011 with its primary focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.”
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