Google’s AI “Project Magi” takes search to a whole new level. It changes the way we receive search responses, from the look of the page to the responses themselves. Google’s generative experience changes the way we experience what we know as a ‘search engine’. This new search experience is available to try through Google Labs.
WHAT WILL GOOGLE’S AI SEARCH LOOK LIKE?
The interface will show AI-generated responses followed by organic results below. It will include links to where the information was found and provides suggestions for follow-up questions/searches.
3 WAYS GENERATIVE AI IMPACTS SEARCH
According to Google, there are 3 main ways that generative AI will alter the way we search.
- It will decrease the amount of time it takes to learn new or complicated topics.
- Provides quick tips for specific questions or scenarios.
- Offers a more comprehensive display of products when shopping online to better align with your search.
WHAT DOES THIS EXPERIENCE OFFER?
Google Search Generative Experience (SGE) utilizes AI to provide more accurate and comprehensive search results. It is still being tested but is expected to be released in the upcoming months. It will help businesses better understand customers. This information will help improve site content and optimize search engine marketing.
Here are some additional benefits of Google’s Generative Experience for small businesses:
- Increased visibility
- More informative results
- A better understanding of your customers
- More competitive edge
THE GENERATIVE SEARCH EXPERIENCE FOR BUSINESSES
Small business owners should consider digital marketing and SEO practices that will help their site perform well with this new experience. Optimizing your website content for SGE will help improve visibility and attract more customers. It will help you stay ahead of the competition, improve customer service, increase reach, and save money. If you don’t stay current on Google’s algorithm and user experience, you could miss out on the benefits and ultimately fall behind.
With the boom in AI technology, Google is working on its generative AI search experience. This could soon be the norm for searching on the internet. With the impending switch from the search engine we know today, business owners should prepare their sites, content, and strategies to be successful with this change. At Fusion One Marketing, we are an SEO-focused marketing agency that will help you expand your reach and generate leads in the ever-changing world of digital marketing.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. The company was created in 2011 with its primary focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.”
For any questions about this info or the services we provide, please contact us for your Free Digital Consultation.
