This week we are looking at user experience and how website page speed plays a role in that. Many users don’t want to wait long for a website to load. If a page takes more than 2-3 seconds to load, 90% of users will leave. If they are leaving right away, then it doesn’t give them a chance to interact or make a purchase. Many factors play into user experience and page speed is an important one. We talk about how the two are intertwined and how they work with SEO. User experience is looked at by Google’s system called Core Web Vitals (CWVs). This evaluation then affects ranking signals. In this regard, improving user experience will improve web page rankings on the search engine results page. Google uses three main points to measure this:

1. Loading Speed
2. Responsiveness and Interactivity
3. Visual Stability

Mobile-friendliness, HTTPS, and safe browsing are a few of the other vitals that Google uses. CWVs are another part of Google’s user-centric initiative. When a user inputs a search query, Google wants to provide the best results. The web pages that are considered the best fulfill Google’s ranking requirements. Among those requirements are page speed and responsiveness. We’ve talked about the importance of page speed and user experience. Although they are part of the equation, they are not the only factors. To improve rankings, you must incorporate other factors in Google’s helpful content algorithm. We share a quote from Google that explains that experience is important, but the overall information is more important. As of right now, quality content reigns supreme. Content is important, but you don’t want to ignore page experience. The key takeaway is that content is still the top factor, but page speed and user experience still play a big role in visibility and SEO for your web page. Server response time plays into the user experience. Eliminating page speed problems will help keep users on your site. We highlight a few of the ways you can do this: - OPTIMIZE AND COMPRESS IMAGES - IMPLEMENT LAZY LOADING - INSTALLING CACHING - HOSTING SERVICE - AUDIT PLUG-INS, REDIRECTS, AND UNUSED CODING Google uses over 200 factors to rank sites. Of those 200, page speed and user experience are near the top. Working to improve your site will ultimately benefit user experience and your success with search engine rankings. Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”. For any questions about this info or services we provide, please contact us for your Free Digital Consultation.