Have you ever thought about your customer’s preferred form of communication? If not, you are not alone. While building your business, there is so much to think about that customer communication can often take the form of whatever is easiest.
On our latest episode of Marketing and a Mic, we are delving into the world of customer communication and tailoring it to your customers.
Several different factors can impact your target audience’s preferred communication methods- mainly their age and where they are in the purchasing process. Younger customers prefer social media, live chat, and texting. Meanwhile, older customers prefer a direct phone call (which younger customers would likely dread answering!). One thing that everyone can agree on is that they prefer talking to a real person.
Thinking through how your customers like to communicate can help you build trust with them, keep them moving along in the purchasing process, and lead to higher sales numbers.
So, how can you better reach your customers where they are and how they like to be reached? One of the best ways is through omnichannel marketing and offering several communication options. We go in-depth about live chat, texting, and customer support portals to help you learn more about the options out there and how they can serve you and your customers best.
All through, the main takeaway is to know your customers at the heart of it. Every company serves a different ideal customer with unique communication preferences. If you have not taken the time to consider this, now is the time to start.
This week on the blog, we covered part 2 of our series on social media impacts SEO. If you have not had the chance to read part 1 of the series, we highly recommend you start there as part 2 will not make sense without it.
We are taking the time to dig into 7 different ways you can use social media to grow your SEO:
- Publish high-quality content
- Make sharing your content easy for users
- Optimize your social media profiles
- Optimize your images for SEO and social media
- Actively communicate with your clients and build relationships
- Regularly evaluate your social media strategy and analytics
- Create compelling captions for your posts
Social media, just like SEO, requires consistency, quality content, and a regular evaluation of analytics and metrics. When you approach social media with your SEO in mind, it can help you grow your business like never before.
Each of these 7 areas will help you contribute to your overall digital marketing goals. Mainly it will help you boost your brand awareness, engage meaningfully with your customers, and create a sense of trust online. It will also be a great tool for getting people into your sales funnel and onto your website when done correctly.
We provide you with real statistics, practical tips, and easily applied principles to help you implement these strategies effectively in your marketing efforts. So head to the blog now to learn more.
Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
