This week on the Fusion One Marketing blog, we’re sharing part two of Pay Per Click advertising basics! We’re picking up right where we left off and discussing some critical pieces in your PPC strategy. It’s a deep dive into best practices, choosing your campaign style, and all the essentials you’ll need to create your first campaign.
To start, we’re teaching you how to set parameters and goals to maximize the benefit of your PPC ad. Here are a few of the questions you should ask yourself before you start your campaign:
- Who do you want to target?
- What is the theme of your campaign?
- How will you measure success?
- What type of campaign will you run?
From there, you’ll learn how to create goal metrics so you can test your ads and track your ad’s performance. With each ad campaign, you will need to have a specific goal in mind. With PPC, you can build brand awareness, increase site performance, promote a sale, increase your sales, or generate leads.
Once you’ve determined your goals, you will need to choose your campaign type. We’re covering the top five types, what they each look like, and how they are best used.
- Search Ads
- Display Ads
- Google Shopping
- Retargeting
- Social
From there, we will walk you through PPC best practices, so you can start your ads on the right foot. Between these two in-depth blogs, you’ll walk away able to confidently create a successful and measurable Pay Par Click ad campaign! Of course, if you need more assistance, we’re also here to help you.
On our latest episode of Marketing Mix, we’re talking about what digital marketing can do for you. The end goal of the episode is to help you find ways to use digital marketing to increase your revenue. We all want that!
When it comes to digital marketing, we use a simple formula: Visibility + Credibility = Profitability. This formula leads to more qualified leads, more conversions, and more income for your business when applied correctly.
We’re breaking down this formula in detail to help you understand it more. Visibility is essential if your business is easy for customers to find online. Are you showing up in online searches? On social media searches? Your business should have the goal of showing up where your ideal customers are looking.
Credibility, on the other hand, is how positive and professional your business presence is online. Customers really care about this as they want a trustworthy and credible experience with any business. They’ll be looking at things like your online reviews and your consistency online if your website looks professional and easy to navigate. This needs to matter to you because it matters to your customers! One of these factors may be the deciding factor of it they buy from you or a competitor.
Digital marketing is a complete recipe of different applications working together to get you results.
Our team is experienced in creating a comprehensive and thorough digital marketing strategy to help take your business to the next level. We offer a number of services, from review collection to social media management, to help you become more profitable. If you’re looking for a marketing company to come alongside and help you out, give us a call!
“Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.” For any questions about this info or services we provide, please contact us for your Free Digital Consultation.”
