With pressure from Microsoft, Google is working hard on its AI-powered search engine. This advanced AI system is called Project Magi. We explain what the project offers and how you can prepare for upcoming changes.
GOOGLE’S RESPONSE TO MICROSOFT’S BING
An uptick in AI technology and machine learning was one of the trends we knew would spike this year. We’ve seen breakthroughs with AI such as ChatGPT and Google Bard. Although we’ve experienced the power of AI, Project Magi takes a slightly different approach. Connecting AI with the power of search engines opens the door to a new way of searching.
The pressure from Microsoft Bing is the greatest threat Google has faced in 25 years. With the fast-paced nature of the AI world, Google is working quickly to launch Magi.
WHAT WE CAN EXPECT
With the urgency of the project, Google has more than 160 full-time employees focused on Magi to make the tool successful. As for what we can expect, Project Magi will incorporate AI along with the capabilities of the Google search engine. It will change the way we search, the way we use SEO, and so much more.
FEATURES AND CAPABILITIES
The use of artificial intelligence will help search engines understand our queries more comprehensively. It has a deeper sense of what we are looking for and will learn what our interests and preferences are to offer more accurate results.
Features that Google Magi is expected to have:
- Conversational search
- AI-powered answers
- Personalized results
- Seamless integration with other Google products
WILL THIS AFFECT MARKETING?
With the expected features, Magi could change several aspects of marketing. It could impact how we optimize websites for search engines, advertise, and measure success. In order to create content that works well with Project Magi, content should be relevant and more personalized for your target audience. Specifics will become clearer once the project launches. Marketers and business owners need to take note of potential changes in order to start planning how they can adapt to this new way of searching.
PREPARE FOR UPCOMING CHANGES
- Experiment with your marketing strategies.
- Stay up to date on the latest developments.
- Be patient, flexible, and prepared.
FINAL THOUGHTS
This is a big change and could affect several areas of marketing. With the upcoming release of Google Project Magi suspense is building as to whether it will be enough to surpass Microsoft Bing. This is new territory, and our team is here to help you navigate it.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.
For any questions about this info or services we provide, please contact us for your Free Digital Consultation.
